Parcel Supplement
Function
Parcel inserts are an industry bedrock. The inclusion of flyers, coupons, brochures and product samples make the promotional campaign palatable to the parcel recipient. At the same time, parcel inserts are easy to handle and inexpensive to create.
The core functions of a parcel insert is to increase customer satisfaction, stimulate frequency of purchases, revitalize the shopping basket and enhance the customer relationship. After all, retaining and inspiring existing customers is much cheaper than acquiring new ones.
Situation
The opening of a parcel usually represents a joyful and anticipatory moment for a buyer. Unfortunately, the inserts enclosed with the parcel are, too often, not prudently planned, leaving the buyer faced with a mountain of advertisements that are obviously generic and don’t address her individual buying habits, resulting in an industry conversion rate of 0.5 - 1%. The goal of keeping customers enthusiastic about one's own (or other) products has not been realized.
Smaller online shops find it nearly impossible to compete with retail giants and international competition on price but they can beat their competitors and secure the trust and loyalty of customers through thoughtful, targeted communication that continues the superior client experience long after the initial sale.
Trend
A cost-conscious package insert personalization program is essential to increasing customer conversion rates. The goal is to provide the buyer with individual product recommendations that are 100% adapted to her shopping preferences. Supplementary editorial content, tailored to the interests of the buyer, ensures that the flyer or brochure is engaging and entertaining.
Vouchers or discount campaigns, for example, serve as an incentive to buy. Whether a 20-dollar voucher or a 10% discount on the next order is more appealing to the target group can be found out by means of A/B tests.
One Solution for all print touchpoints
Our Customers use the priint:suite to create an endless array of print media like catalogs, leaflets self-mailers, datasheets and much more.
The priint:suite enables them to integrate the most diverse data sources (e.g. ERP, PIM, MDM, DAM, CRM, CMS Web-Shops or MRM systems), making their information usable for marketing and print touchpoints. The same data that fuels the digital channels can be seamlessly utilized in the print channel with the click of a button. This ensures a consistent customer experience across all communications channels. The modularity and scalability of the priint:suite makes it possible to successfully automate print process and customer touchpoints created by any department within the company and methodically integrate them into the digital communication strategy.
- Inexpensive advertising material
- Emotional Touchpoint
- High degree of personalization and individualization ensures customer loyalty
- A/B testing options for higher conversion rates
Get your Copy of our Touchpoint Travelmap
More than 30 print relevant touchpoints help to make multi-channel communication more effective, so perfect customer journeys can be orchestrated. The priint:suite, with its powerful components, helps you create print touchpoints quickly and easily based on existing data sources in your company. Filter touchpoints and discover how priint:suite can help you put this into practice.