In marketing, brochures are often at the beginning of a prospect's customer journey and represent another important touchpoint. Informative, high-quality designed and printed, they provide a haptic medium that informs the customer about products, news or innovations. If the information reaches the reader emotionally, he begins to identify with the brand or product. Professionally designed image or product brochures make a fundamental contribution to brand and confidence building because unlike most other mediums, they convey credibility, quality, seriousness and emotionality in equal measure.
In contrast to the rather ephemeral digital communication, printed brochures are a work of lasting value that supports the potential buyer in his decision-making process at all levels.
The usefulness of brochures has not changed despite the digital revolution. Brochures continue to find their place at tradeshows and conferences, as vital sales tools, in supporting promotional talks and much more.
What has changed, however, are the product segments that need to be communicated. A growing menu of specific and individualized products have entered the marketplace at breakneck speed. However, not all products are of the same importance for all countries or demographics. For this reason, companies must modernize their outreach by creating brochures with different content and target-specific variants.
Consumer behavior, which has changed significantly, should also be included in this analysis. Today's customers and prospects expect fast results, they are experience-oriented and want information and encounters tailored to their needs.
Historically, brochures were printed in a way that provided a broad picture or partial assortment of a product line. But today, the personalized customer experience must be applied. This evolution requires marketing staff, before creating the brochure, to obtain as accurate a picture as possible of the target group that will hold it in their hands. The clearer this picture, the more individualized the content that will be found in the brochure. The content of a brochure that effectively communicates to the individual experience of the viewer becomes the central element of personalized communication.
Enriched by editorial content, brochures tell stories and become individualized publications through personalization. This requires the production of smaller print runs, which can only be achieved through an expert degree of standardization and automation.
One Solution for all print touchpoints
Our Customers use the priint:suite to create an endless selection of print media like catalogs, leaflets self-mailers, datasheets and much more.
The priint:suite enables them to integrate the most diverse data sources (e.g. ERP, PIM, MDM, DAM, CRM, CMS Web-Shops or MRM systems), making their information usable for marketing and print touchpoints. The same data that fuels the digital channels can be seamlessly utilized in the print channel with the click of a button. This ensures a consistent customer experience across all communications channels. The modularity and scalability of the priint:suite makes it possible to successfully automate print process and customer touchpoints created by any department within the company and methodically integrate them into the digital communication strategy.
- Automated creation for personalized brochures
- Added value through editorial content
- Fast time-to-market through automation
- Personalization with regard to country and language variants and content
Get your Copy of our Touchpoint Travelmap
More than 30 print relevant touchpoints help to make multi-channel communication more effective, so perfect customer journeys can be orchestrated. The priint:suite, with its powerful components, helps you create print touchpoints quickly and easily based on existing data sources in your company. Filter touchpoints and discover how priint:suite can help you put this into practice.