priint for Wholesale
The components of priint:suite offer valuable assistance in the fast and efficient creation of traditional print publications such as catalogs, price lists and advertising materials. Priint:Suite’s Interfaces to most standard PIM providers pave the way for the fast and efficient implementation of database publishing projects. Different systems can also be integrated with the greatest of ease. Thanks to the enterprise web-to-print functionalities, business partners are provided with platforms for individualized on-demand publishing.
The challenge
Digital transformation has a lasting impact on most business models and communications strategies. For intermediaries, this means significant risks to existing business models that are called into question by internet trade and the manufacturing industry. Customer loyalty and extended service orientation are increasingly important success factors.
priint:suite for Wholesale Distribution
The product communication of the intermediaries must provide compelling and more relevant information on the product than is provided by industry itself. A knowledge base for the products that are to be marketed is already an important USP for the intermediary. As in industrial enterprises, master data and product information management must be aligned towards digital communication and linked with CRM data. Customers must be integrated into the communications process via social media and offline and online communication must be in alignment. High-performance marketing portals should be made available to business partners to ensure that they, in turn, can engage in targeted and cost-effective communication.
