Print on Demand
Function
Creating readily available on demand documents offers many advantages. Produced quickly and only when needed, they guarantee maximum topicality and unmatched timeliness in communication - provided, of course, that the data is perfectly maintained in the content systems. A potential customer receiving a PDF for the product he recently viewed in the web shop, containing additional product information, compelling facts and statements from satisfied customers, is more likely to choose that product over a competitor who doesn’t provide similar follow up or level of service.
High-quality editorial content, success stories, data sheets and compelling print pages that match the product can successfully support the digital process and provide the prospect with real added value.
Situation
For consumers, it has become increasingly difficult to distinguish between quality level and pricing of similar products. With the digital online shopping cart abandonment rate averaging 70%, the “customer that never was” who isn’t inspired by the shopping experience or moves on to a competitors website is a prevalent phenomenon and a source of frustration for companies whose survival hinges on the completed purchase.
Trend
This means that a company must set itself apart from the competition and enhance the shopping experience to reduce the possibility of losing him at any point during the customer journey. This requires solutions that are user-centered, that take the needs of the buyer seriously and place him - with his wishes and requirements - at the center of communication which can include superior customer service or high-impact, real time personalized communication.
On-demand generated documents that underline the value of a product can increase its desirability, inform, inspire and definitively convince the prospective customer of product superiority on his way to closing the deal.
One Solution for all print touchpoints
Our Customers use the priint:suite to create an endless array of print media like catalogs, leaflets self-mailers, datasheets and much more.
The priint:suite enables them to integrate the most diverse data sources (e.g. ERP, PIM, MDM, DAM, CRM, CMS Web-Shops or MRM systems), making their information usable for marketing and print touchpoints. The same data that fuels the digital channels can be seamlessly utilized in the print channel with the click of a button. This ensures a consistent customer experience across all communications channels. The modularity and scalability of the priint:suite makes it possible to successfully automate print process and customer touchpoints created by any department within the company and methodically integrate them into the digital communication strategy.
- PDFs generated on demand increase sales opportunities
- Real-time information for consumers
- Automated creation of highly personalized information at every point of the customer journey
Get your Copy of our Touchpoint Travelmap
More than 30 print relevant touchpoints help to make multi-channel communication more effective, so perfect customer journeys can be orchestrated. The priint:suite, with its powerful components, helps you create print touchpoints quickly and easily based on existing data sources in your company. Filter touchpoints and discover how priint:suite can help you put this into practice.