Package Insert
Function
Instructional leaflets and package inserts are mainly found in medicine and cosmetics packaging. In the case of pharmaceuticals, legal requirements very precisely regulate the type of information, the arrangement and design guidelines of the insert. The information in the cosmetics sector is not quite as regulated but, here too, it is important to provide the user with a great deal of information.
In addition to the pure provision of information, package inserts are increasingly used to showcase the product and, if necessary, other products. The inclusion of QR codes create added value for the user and make the "leap" into the digital world of the manufacturer via smartphone.
Situation
The package insert is frequently regarded as a "necessary evil" that needs to be enclosed. Legal requirements demand the inclusion of more and more information in the tiniest of spaces, presenting a significant challenge for manufacturers. It is important to adapt the package insert to existing package sizes to match the production and printing design processes already in use.
Poor layout of information leads to miscommunication or a full disregard for the information provided which can lead to a breakdown in communication and undesirable outcomes.
Trend
Three major trends are emerging in this area. First, production must be flexible enough so that changes, such as legal requirements conveyed in many languages, can be implemented at any time, for any country, without any major effort. This can only be achieved by a maximizing layout efficiency and process automation.
The second trend is the integration of QR codes containing information about the product and its application with interactive functions that greatly enhance the consumer experience. Additionally, the use of sophisticated materials and folding techniques will gain in importance.
The package insert is also an integral element of a consistent customer experience with real added value and a multitude of branding options.
One Solution for all print touchpoints
Our Customers use the priint:suite to create an endless selection of print media like catalogs, leaflets self-mailers, datasheets and much more.
The priint:suite enables them to integrate the most diverse data sources (e.g. ERP, PIM, MDM, DAM, CRM, CMS Web-Shops or MRM systems), making their information usable for marketing and print touchpoints. The same data that fuels the digital channels can be seamlessly utilized in the print channel with the click of a button. This ensures a consistent customer experience across all communications channels. The modularity and scalability of the priint:suite makes it possible to successfully automate print process and customer touchpoints created by any department within the company and methodically integrate them into the digital communication strategy.
- Automated layout changes at the push of a button
- Fast response to legal requirements
- Connection of analog and digital touchpoints
- Strong branding for more customer loyalty
Get your Copy of our Touchpoint Travelmap
More than 30 print relevant touchpoints help to make multi-channel communication more effective, so perfect customer journeys can be orchestrated. The priint:suite, with its powerful components, helps you create print touchpoints quickly and easily based on existing data sources in your company. Filter touchpoints and discover how priint:suite can help you put this into practice.