Primarily, labels contain all product-relevant and legally required content but labels are also increasingly used for additional communication such as environmental or regional information. Quality labels indicate clearly defined quality criteria, test marks confirm that certain legal requirements are met and test labels evaluate the product.
Used as a conversion instrument, a label also supports a call to action, making it an integral element of a cross-selling strategy. Especially in sales, it is a real eye-catcher that can make a significant contribution to the purchase decision. For example, one of our customers was able to significantly increase their sales simply by incorporating imaging labels.
In reality, space considerations, a high rate of change, countless legal regulations, enormous time pressure and complex correction and approval processes all impact the creation of labels.
Increasing product diversification and frequently changing labelling requirements make the creation of labels even more difficult.
Another major problem is product recalls, which often have their origin in incorrect labelling such as incorrect allergen labelling or faulty information. The cause of these costly recalls is usually human error.
The label printing market is constantly growing. While the world market volume was estimated at 36.98 billion US dollars in 2017, it is predicted to reach 45.22 billion US dollars by 2022.* The reasons for this growth varies and can include market changes, higher customer requirements, product diversification, smaller order sizes, shorter life cycles and changing legal guidelines.
The trend is clearly moving towards personalized labels that stand out and emphasize the quality and uniqueness of the product while conveying a consistent company-wide marketing message. However, smaller, more individual print runs are usually faced with additional cost restrictions. This challenge can only be met by a completely digital process. In the future, prepress specialists will be in demand to avoid bottlenecks and ensure smooth, error-free, automated processes.
One Solution for all print touchpoints
Our Customers use the priint:suite to create an endless selection of print media like catalogs, leaflets self-mailers, datasheets and much more.
The priint:suite enables them to integrate the most diverse data sources (e.g. ERP, PIM, MDM, DAM, CRM, CMS Web-Shops or MRM systems), making their information usable for marketing and print touchpoints. The same data that fuels the digital channels can be seamlessly utilized in the print channel with the click of a button. This ensures a consistent customer experience across all communications channels. The modularity and scalability of the priint:suite makes it possible to successfully automate print process and customer touchpoints created by any department within the company and methodically integrate them into the digital communication strategy.
- Creation of graphic templates in priint:comet with Illustrator or InDesign
- Simple update to country-specific content, such as declarations
- Adaptation of the content through predefined design rules
- Strict, worldwide compliance with the corporate design
- Automated generation of non-linear format adaptations
Get your Copy of our Touchpoint Travelmap
More than 30 print relevant touchpoints help to make multi-channel communication more effective, so perfect customer journeys can be orchestrated. The priint:suite, with its powerful components, helps you create print touchpoints quickly and easily based on existing data sources in your company. Filter touchpoints and discover how priint:suite can help you put this into practice.