Deliver the buying experience your customers expect
Customers have high expectations for seamless and personalized experiences across all digital touchpoints. Customers expect the same quality and consistency when browsing a brand's online shop, interacting with them on social media, or shopping in-store. However, for retailers and brand manufacturers, delivering a consistent and tailored customer experience across all digital touchpoints can be a challenge. Michael Kugler CEO of Contentserv will share insights how companies can tackle these challenges and deliver a truly customer-centric buying experience.
Michael Kugler, who holds a degree in industrial engineering, is considered a pioneer of the first hour in the field of Product Information Management. Since 2004, his career in the industry has taken him through various specialist and management positions, from consulting and marketing to product management and sales. Michael Kugler has been CEO at Contentserv since October 2021. He is passionate about providing effective technological support to companies to set the course for a successful digital future.