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The future of product marketing
Welcome to the future of product marketing: where innovation rewrites the rules of the game!...

Learning to make decisions
Decisions are essential for the functioning of organizations. Even the founding of a company is a …...

Moving past B2B & B2C: the era of B2H!
“20 years ago in one of my first marketing job interviews I was asked how I see the difference …...

Artificial Intelligence
Sometimes a single word is enough to trigger many associations - and fears. In the technology …...

Between hype and business - how AI is revolutionizing content production
GPT, OpenAI's AI-based language model, has revolutionized content production. It automatically …...
続きを読む... Between hype and business - how AI is revolutionizing content production

Artificial intelligence, publishing and raspberry jam
November 30, 2022 is generally regarded as the "iPhone moment of AI". After ChatGPT made the …...
続きを読む... Artificial intelligence, publishing and raspberry jam