Webinar: Battle of the channels - offline vs. online...finding the middle ground

In today's ever-changing world, marketers have a large variety of channels at their disposal to carry out their marketing strategy. Unfortunately, when it comes to budgeting, online and offline channels are typically set in competition with one another. Is it conducive to still invest in print products when you can just invest in SEO optimization? What is the benefit of budgeting for tangible products rather than sticking strictly with online marketing?

In this webinar, we dive deep into discussion on how marketers can stop this ever-present battle of the channels and bring online and offline marketing in line with one another.

Ondemand Webinar