20% of Touchpoints are related to print and publishing

A successful company must communicate with its customers through a wide variety of channels until they make a purchase decision. Customers come into contact with products or services at different points, known as “touchpoints.”

Create more print touchpoints along the customer journey and give your customers the opportunity to interact with your brand directly or indirectly! Connect print and online and create a consistent customer experience!

You can see an illustrated customer journey with various touchpoints that create a consistent customer experience.
An illustration shows analog and digital media. Both media can be created and connected with the priint:suite to create a consistent customer experience.

The priint:suite helps to connect you to different touchpoints for B2B and B2C companies. The priint:suite assists in the creation of various types of media: price lists, general and target group catalogs, leaflets, self-mailers, labels, inscriptions, technical sales documents, packaging, product and application-oriented data sheets, scrollable e-catalogs, parcel supplements, invoices, online banners, package inserts, customer and employee magazines, magalogs, in-store communications media and many more.

The same data that is used for the print channel can be used for digital channels. This ensures a consistent customer experience when it comes to product information. The modularity and scalability of the priint:suite makes it possible to successfully automate the print touchpoints in the company to integrate them step-by-step into the digital communication strategy. Learn more about the modules of the priint:suite.

Touchpoints

Technical Datasheet
An icon that shows a data sheet with text and a table.
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Parcel Supplement
An icon showing a one-page document that serves as an enclosure for parcels.
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Flip Catalog
An icon that shows a digital flip catalog by sliding a computer mouse over the catalog page.
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Packaging
An icon showing an open square package.
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Package Insert
An icon that represents a foldable leaflet.
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Brochure
An icon showing a fanned-out brochure.
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Direct Mailing
An icon representing a direct mailing with a piece of paper in an envelope.
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Instruction Manual
An icon that represents a fold-out instruction manual.
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Installation Instructions
An icon shows several pieces of paper with text, which are intended to represent installation instructions.
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Product Papers
An icon that represents product documents such as brochures, leaflets, application reports, success stories, data sheets, white papers or factsheets.
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Print on Demand
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Get your copy of our Touchpoint Travel Map

More than 30 print-relevant touchpoints help to make multichannel communication more effective so that perfect customer journeys can be orchestrated. The priint:suite with its powerful components helps you to create print touchpoints quickly and easily based on existing data sources.

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You can see the cover of the Touhpoint Travel Map. Next to it in a circle is a small section of the inside pages - a kind of train map with train lines and stops.

One Solution for all print touchpoints

Our Customers use the priint:suite to create a multitude of different types of print media like catalogs, leaflets self-mailers, datasheets and many more.

The priint:suite enables them to integrate the most diverse data sources (e.g. ERP, PIM, MDM, DAM, CRM, CMS Web-Shops or MRM systems), making their data and information usable for marketing and for print touchpoints. The same data that fuels the digital channels can be utilized in the print channel by the click of a button. This ensures a consistent customer experience when it comes to product information. The modularity and scalability of the priint:suite makes it possible to successfully automate the print touchpoints in the company in order to integrate them step by step into the digital communication strategy.

More about our solution
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