Technical Datasheet
Function
The function of a data sheet depends on what the manufacturer wants to communicate to each target group making the first step in creating a data sheet considering this basic function. For example, content-related aspects can range from simple to very detailed presentations of product features, installation information, application examples, proof of ingredients or compliance with standards, ordering data, technical graphics, diagrams and much more. Products are also frequently compared on data sheets to enable the target group to evaluate options. Alternatively, product variants are illustrated and described.
Situation
In industrial and wholesale companies, the data sheet for the active sales process is a tool that has been tried and tested over many years, whether it is a very technical data sheet or data sheets that illustrate products and solutions visually. The data sheet is characterized by its high degree of topicality with binding product information. The user also receives valuable or legally required information and declarations. The scope of the data sheet is determined by the requirements. In practice, one-page but also quite extensive data sheets are used.
Trend
The current trend of providing contextually related information on-demand continues with data sheets. This means that there are not only data sheets for each product but that, for example, areas of application are defined under individual products or alternate product applications are presented, making the data sheet increasingly application and task oriented. This evolution in the role of the data sheet means that, in the future, significantly more data sheets will be produced in greater variety.
The creation of individualized on-demand data sheets can only be achieved through automation. With the priint:suite it is possible to provide an online shopper with the analog data sheet, as a PDF for download, directly after his research.
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More than 30 print-relevant touchpoints help to make multichannel communication more effective so that perfect customer journeys can be orchestrated. The priint:suite with its powerful components helps you to create print touchpoints quickly and easily based on existing data sources.
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One Solution for all print touchpoints
Our Customers use the priint:suite to create a multitude of different types of print media like catalogs, leaflets self-mailers, datasheets and many more.
The priint:suite enables them to integrate the most diverse data sources (e.g. ERP, PIM, MDM, DAM, CRM, CMS Web-Shops or MRM systems), making their data and information usable for marketing and for print touchpoints. The same data that fuels the digital channels can be utilized in the print channel by the click of a button. This ensures a consistent customer experience when it comes to product information. The modularity and scalability of the priint:suite makes it possible to successfully automate the print touchpoints in the company in order to integrate them step by step into the digital communication strategy.
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