QR-Code
Function
Dynamic QR Codes offer a wide range of possible applications, making it easy for companies to provide information to prospective customers or buyers, which can include PDF assembly instruction, link to a video tutorial on how to use a product or an audio file. Contactless ordering, picking up or paying via QR code has also gained in importance as has registration for newsletters, loyalty campaigns or as a feedback tool. Additionally, printed on packaging, QR Codes provide information about the manufacture and origin of a product.
It is essential that the user knows what is "hidden" behind the QR code and what advantage he has from scanning it, making clear communication and transparency a key to successfully QR code deployment.
Situation
In the United States, use of the QR Code is prevalent. As mandatory information on food packaging, in store customer experience offerings, on shoes and on print products to provide buyers with further information and to engage them beyond the initial interaction, the QR code has proven itself to be an excellent communications and efficiency tool.
Scanning today proves to be very convenient, as the user only needs the smartphone camera. Since dynamic QR codes enable the analysis of engagement and conversion rates, they are a valuable component of advertising campaigns.
Trend
QR Codes are more in demand than ever and are experiencing an upswing. The reason is dynamic QR Codes, which enable measurability and personalization. Different target groups are directed to different (e.g. country-specific) landing pages. DSGVO-compliant retargeting and tracking codes, which are integrated into the scanning process, show how a campaign performs. This enables a permanent improvement of the campaign based on scan results.
But like all touchpoints, a QR Code must offer clear added value, which must also be communicated. Furthermore, QR Codes must direct to personalized and individualized content. This may require the creation of large quantities of QR Codes, which can only be achieved by automating the QR Code generation process.
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More than 30 print-relevant touchpoints help to make multichannel communication more effective so that perfect customer journeys can be orchestrated. The priint:suite with its powerful components helps you to create print touchpoints quickly and easily based on existing data sources.
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One Solution for all print touchpoints
Our Customers use the priint:suite to create a multitude of different types of print media like catalogs, leaflets self-mailers, datasheets and many more.
The priint:suite enables them to integrate the most diverse data sources (e.g. ERP, PIM, MDM, DAM, CRM, CMS Web-Shops or MRM systems), making their data and information usable for marketing and for print touchpoints. The same data that fuels the digital channels can be utilized in the print channel by the click of a button. This ensures a consistent customer experience when it comes to product information. The modularity and scalability of the priint:suite makes it possible to successfully automate the print touchpoints in the company in order to integrate them step by step into the digital communication strategy.
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