Product types vary from brochures, leaflets, application reports and success stories to data sheets, white papers, fact sheets and much more. Despite variations, they are all touchpoints that are used at different stages on the customer journey. It has been proven useful and effective to provide the prospective customer with a selection of high-quality and appealing personalized documents to help reinforce communication, strengthen a convincing argument and ultimately aid in customer decision making. Long after the purchase is made, the customer will remember the care taken to engage them through the process and is more likely to return to you for that superior level of service.

The product isn’t all a consumer buys from a company, he buys an experience, a good story and the emotion behind it. This is exactly what the product documentation should reflect, the staged product that’s the “main actor” in stories and presents itself in all its applications. If product documents are created with target group specifics in mind, they prove to be a powerful tool for lead generation and sales conversion.

However, like other touchpoints, realizing maximum benefit from these documents requires an extensive knowledge of your target group, their wishes, individual level of knowledge, interests, language, markets, context, and other factors. With increased personalization and customization, you can quickly and automatically create product documents that inspire your customers.