Print on Demand
Function
Creating readily available on demand documents offers many advantages. Produced quickly and only when needed, they guarantee maximum topicality and unmatched timeliness in communication - provided, of course, that the data is perfectly maintained in the content systems. A potential customer receiving a PDF for the product he recently viewed in the web shop, containing additional product information, compelling facts and statements from satisfied customers, is more likely to choose that product over a competitor who doesn’t provide similar follow up or level of service.
High-quality editorial content, success stories, data sheets and compelling print pages that match the product can successfully support the digital process and provide the prospect with real added value.
Situation
For consumers, it has become increasingly difficult to distinguish between quality level and pricing of similar products. With the digital online shopping cart abandonment rate averaging 70%, the “customer that never was” who isn’t inspired by the shopping experience or moves on to a competitors website is a prevalent phenomenon and a source of frustration for companies whose survival hinges on the completed purchase.
Trend
This means that a company must set itself apart from the competition and enhance the shopping experience to reduce the possibility of losing him at any point during the customer journey. This requires solutions that are user-centered, that take the needs of the buyer seriously and place him - with his wishes and requirements - at the center of communication which can include superior customer service or high-impact, real time personalized communication.
On-demand generated documents that underline the value of a product can increase its desirability, inform, inspire and definitively convince the prospective customer of product superiority on his way to closing the deal.
Get your copy of our Touchpoint Travel Map
More than 30 print-relevant touchpoints help to make multichannel communication more effective so that perfect customer journeys can be orchestrated. The priint:suite with its powerful components helps you to create print touchpoints quickly and easily based on existing data sources.
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One Solution for all print touchpoints
Our Customers use the priint:suite to create a multitude of different types of print media like catalogs, leaflets self-mailers, datasheets and many more.
The priint:suite enables them to integrate the most diverse data sources (e.g. ERP, PIM, MDM, DAM, CRM, CMS Web-Shops or MRM systems), making their data and information usable for marketing and for print touchpoints. The same data that fuels the digital channels can be utilized in the print channel by the click of a button. This ensures a consistent customer experience when it comes to product information. The modularity and scalability of the priint:suite makes it possible to successfully automate the print touchpoints in the company in order to integrate them step by step into the digital communication strategy.
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