Parcel Supplement
Function
Parcel inserts are an industry bedrock. The inclusion of flyers, coupons, brochures and product samples make the promotional campaign palatable to the parcel recipient. At the same time, parcel inserts are easy to handle and inexpensive to create.
The core functions of a parcel insert is to increase customer satisfaction, stimulate frequency of purchases, revitalize the shopping basket and enhance the customer relationship. After all, retaining and inspiring existing customers is much cheaper than acquiring new ones.
Situation
The opening of a parcel usually represents a joyful and anticipatory moment for a buyer. Unfortunately, the inserts enclosed with the parcel are, too often, not prudently planned, leaving the buyer faced with a mountain of advertisements that are obviously generic and don’t address her individual buying habits, resulting in an industry conversion rate of 0.5 - 1%. The goal of keeping customers enthusiastic about one's own (or other) products has not been realized.
Smaller online shops find it nearly impossible to compete with retail giants and international competition on price but they can beat their competitors and secure the trust and loyalty of customers through thoughtful, targeted communication that continues the superior client experience long after the initial sale.
Trend
A cost-conscious package insert personalization program is essential to increasing customer conversion rates. The goal is to provide the buyer with individual product recommendations that are 100% adapted to her shopping preferences. Supplementary editorial content, tailored to the interests of the buyer, ensures that the flyer or brochure is engaging and entertaining.
Vouchers or discount campaigns, for example, serve as an incentive to buy. Whether a 20-dollar voucher or a 10% discount on the next order is more appealing to the target group can be found out by means of A/B tests.
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More than 30 print-relevant touchpoints help to make multichannel communication more effective so that perfect customer journeys can be orchestrated. The priint:suite with its powerful components helps you to create print touchpoints quickly and easily based on existing data sources.
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One Solution for all print touchpoints
Our Customers use the priint:suite to create a multitude of different types of print media like catalogs, leaflets self-mailers, datasheets and many more.
The priint:suite enables them to integrate the most diverse data sources (e.g. ERP, PIM, MDM, DAM, CRM, CMS Web-Shops or MRM systems), making their data and information usable for marketing and for print touchpoints. The same data that fuels the digital channels can be utilized in the print channel by the click of a button. This ensures a consistent customer experience when it comes to product information. The modularity and scalability of the priint:suite makes it possible to successfully automate the print touchpoints in the company in order to integrate them step by step into the digital communication strategy.
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