A magalog is the combination of a magazine and a catalog – marrying all the advantages of an editorially written and stylishly prepared magazine with the product presentation in a catalog. If the product presentation is successfully mixed and embedded in editorially relevant content, the magalog establishes itself as an extremely attractive touchpoint in the marketing mix.

Because of its high entertainment and informational value, the magalog is a powerful selling tool that increases its time spent on the coffee table, achieving its primary objectives of attracting new customers while providing existing customers with additional, experience-oriented information.

Today, simple product descriptions and nice pictures aren’t sufficient for successful catalog production - regardless of whether you create a B2B or B2C catalog. This means that the classic catalog has lost its importance as a medium for product communication. However, communication that offers the experience-oriented consumer a customer experience, tells stories, creates added value through supplementary information and presents the valued reader with high-quality editorial content and articles has gained enormous importance.

Successful magalogs focus on a topic or editorial that puts the publication in the right light. Discount campaigns, additional services or free gifts turn the magalog into a dialogue medium.