In order to advertise new products or special offers in a way that is tailored to the target group, the leaflet is still the medium of choice. Especially in the field of trade advertising the motto is: "be quick, it's worth it".

Compared to the digital media, the leaflet has significant advantages: In the mailbox on time, in the store, or in the daily newspaper, it is ideally suited to present new products as well as the core or promotional range to the consumer in a fast, attention-grabbing and appealing way. Once placed on the living room table, it lingers there for some time, can be leafed through, and, if necessary, taken with personal notes to the next purchase.

Reacting quickly to competition, market changes or customer wishes is the most decisive factor for success in the retail sector and can only be achieved through hyper-automation. This means that, in the future, not only does the publishing process of a brochure need to be automated, but the entire process. Starting with product planning using intelligent, pre-defined rules that are also capable of learning. Algorithms recognize where the user may have manually intervened and can redefine rules. Manual campaign planning will ultimately give way to a hyper-automation concept.