Primarily, labels contain all product-relevant and legally required content but labels are also increasingly used for additional communication such as environmental or regional information. Quality labels indicate clearly defined quality criteria, test marks confirm that certain legal requirements are met and test labels evaluate the product.

Used as a conversion instrument, a label also supports a call to action, making it an integral element of a cross-selling strategy. Especially in sales, it is a real eye-catcher that can make a significant contribution to the purchase decision. For example, one of our customers was able to significantly increase their sales simply by incorporating imaging labels.

The label printing market is constantly growing. While the world market volume was estimated at 36.98 billion US dollars in 2017, it is predicted to reach 45.22 billion US dollars by 2022.* The reasons for this growth varies and can include market changes, higher customer requirements, product diversification, smaller order sizes, shorter life cycles and changing legal guidelines.

The trend is clearly moving towards personalized labels that stand out and emphasize the quality and uniqueness of the product while conveying a consistent company-wide marketing message. However, smaller, more individual print runs are usually faced with additional cost restrictions. This challenge can only be met by a completely digital process. In the future, prepress specialists will be in demand to avoid bottlenecks and ensure smooth, error-free, automated processes.