Flip Catalog


Modern flip catalogs build the bridge between online and offline communication. Cost-effective, individualized, graphically appealing, multi-media capable and available on-demand, they fill an important role in the communications mix through unmatched storytelling options and appealing product presentations.

Enriching flip catalogs with editorial content and multimedia elements such as links, audio or video files and interactive elements; online browsing becomes an engaging reading and shopping experience. Auto-generated tags make it easier to find the site in search engines.

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If the loading time of a flip catalog is excessively long and doesn’t adapt responsively to mobile devices, then it’s a first-generation flip catalog. In the first generation, the print PDFs were prepared 1:1 as a flip catalog for the online channel. Unfortunately, this first-generation flip page catalog is still in use on many websites, especially on manufacturer sites. The viewer of the catalog, who should expect a personalized, engaging, and informative experience from a receptive technology instead labors thru a cumbersome offering that they often abandon far earlier than they had anticipated.

This is the reason why, despite available advancements, flip catalogs are an anachronism for many multichannel experts and are seen as an archaic attempt to marry online and print channels.


Flip catalogs no longer have to be a 1:1 adaptation of the printed catalog. HTML5-based flip catalogs, for example, allow "state of the art" creation. This means that, in the future, flip catalogs will be highly personalized, enriched with interesting editorial content and published on-demand. Furthermore, very fast browsing, zooming on articles or product presentations and the integration of multimedia elements will further increase the attractiveness of the flip catalogs. As an integral element within the customer journey, this touchpoint will gain in importance. Whether a personalized flip catalog for a product can be called up, for example, via a dynamic generated QR code on a packaging or the link is shared via social networks, there are no limit to the possible applications.

One Solution for all print touchpoints

Our Customers use the priint:suite to create an endless selection of print media like catalogs, leaflets self-mailers, datasheets and much more.

The priint:suite enables them to integrate the most diverse data sources (e.g. ERP, PIM, MDM, DAM, CRM, CMS Web-Shops or MRM systems), making their information usable for marketing and print touchpoints. The same data that fuels the digital channels can be seamlessly utilized in the print channel with the click of a button. This ensures a consistent customer experience across all communications channels. The modularity and scalability of the priint:suite makes it possible to successfully automate print process and customer touchpoints created by any department within the company and methodically integrate them into the digital communication strategy.

  • Individualized flip catalogs on demand
  • Search engine discoverability
  • High integration into print or mobile communication
  • A smart, personalized, attractive 2nd generation touchpoint

Get your Copy of our Touchpoint Travelmap

More than 30 print relevant touchpoints help to make multi-channel communication more effective, so perfect customer journeys can be orchestrated. The priint:suite, with its powerful components, helps you create print touchpoints quickly and easily based on existing data sources in your company. Filter touchpoints and discover how priint:suite can help you put this into practice.