Flip Catalog
Function
Modern flip catalogs build the bridge between online and offline communication. Cost-effective, individualized, graphically appealing, multi-media capable and available on-demand, they fill an important role in the communications mix through unmatched storytelling options and appealing product presentations.
Enriching flip catalogs with editorial content and multimedia elements such as links, audio or video files and interactive elements; online browsing becomes an engaging reading and shopping experience. Auto-generated tags make it easier to find the site in search engines.
Situation
If the loading time of a flip catalog is excessively long and doesn’t adapt responsively to mobile devices, then it’s a first-generation flip catalog. In the first generation, the print PDFs were prepared 1:1 as a flip catalog for the online channel. Unfortunately, this first-generation flip page catalog is still in use on many websites, especially on manufacturer sites. The viewer of the catalog, who should expect a personalized, engaging, and informative experience from a receptive technology instead labors thru a cumbersome offering that they often abandon far earlier than they had anticipated.
This is the reason why, despite available advancements, flip catalogs are an anachronism for many multichannel experts and are seen as an archaic attempt to marry online and print channels.
Trend
Flip catalogs no longer have to be a 1:1 adaptation of the printed catalog. HTML5-based flip catalogs, for example, allow "state of the art" creation. This means that, in the future, flip catalogs will be highly personalized, enriched with interesting editorial content and published on-demand. Furthermore, very fast browsing, zooming on articles or product presentations and the integration of multimedia elements will further increase the attractiveness of the flip catalogs. As an integral element within the customer journey, this touchpoint will gain in importance. Whether a personalized flip catalog for a product can be called up, for example, via a dynamic generated QR code on a packaging or the link is shared via social networks, there are no limit to the possible applications.
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More than 30 print-relevant touchpoints help to make multichannel communication more effective so that perfect customer journeys can be orchestrated. The priint:suite with its powerful components helps you to create print touchpoints quickly and easily based on existing data sources.
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One Solution for all print touchpoints
Our Customers use the priint:suite to create a multitude of different types of print media like catalogs, leaflets self-mailers, datasheets and many more.
The priint:suite enables them to integrate the most diverse data sources (e.g. ERP, PIM, MDM, DAM, CRM, CMS Web-Shops or MRM systems), making their data and information usable for marketing and for print touchpoints. The same data that fuels the digital channels can be utilized in the print channel by the click of a button. This ensures a consistent customer experience when it comes to product information. The modularity and scalability of the priint:suite makes it possible to successfully automate the print touchpoints in the company in order to integrate them step by step into the digital communication strategy.
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