In marketing, brochures are often at the beginning of a prospect's customer journey and represent another important touchpoint. Informative, high-quality designed and printed, they provide a haptic medium that informs the customer about products, news or innovations. If the information reaches the reader emotionally, he begins to identify with the brand or product. Professionally designed image or product brochures make a fundamental contribution to brand and confidence building because unlike most other mediums, they convey credibility, quality, seriousness and emotionality in equal measure.

In contrast to the rather ephemeral digital communication, printed brochures are a work of lasting value that supports the potential buyer in his decision-making process at all levels.

Historically, brochures were printed in a way that provided a broad picture or partial assortment of a product line. But today, the personalized customer experience must be applied. This evolution requires marketing staff, before creating the brochure, to obtain as accurate a picture as possible of the target group that will hold it in their hands. The clearer this picture, the more individualized the content that will be found in the brochure. The content of a brochure that effectively communicates to the individual experience of the viewer becomes the central element of personalized communication.

Enriched by editorial content, brochures tell stories and become individualized publications through personalization. This requires the production of smaller print runs, which can only be achieved through an expert degree of standardization and automation.