In the fall, makers and experts from our groundbreaking future event will show you in inspiring presentations how the central challenges in marketing today are mastered around the topics of data & content. A second focus is on a large selection of industry-specific topics and presentations that will give you deep insights into a wide variety of business topics and the priint:suite.

First program points

Please check back regularly, as we are constantly adding to and updating the lecture program. You can expect further customer presentations, presentations by our partners as well as practical presentations.

Facets or what? - Or how do catalogs function as part of digital communication?
  • Track: Technology, Innovation
  • Audience Type: Marketing, IT / Project implementation, Management
  • Business Type: All

Print is becoming part of digital communication. This also applies to classic catalogs, which are becoming increasingly individualized and personalized. The product experience should be comparable at all touchpoints. Today, in many cases, this is not the case. Creating catalogs using faceted online data is a new innovative way to elegantly bridge the big gap between online and offline.

Horst Huber

Babelfiish 2021 - When Pimcore and the priint:hub talk BMEcat

Fabian Fischer

  • Track: Strategie, Technology
  • Audience Type: IT/Project implementation, Management
  • Business Type: All

The Babelfiish is blue-green, benign, and probably the most underrated thing in the entire universe. It thrives on product data streams and segregates a perfect product data structure. The practical benefit of the thing is that with a Babelfiish on board, you can also connect what else is important besides print: CatalogExpress for creating BMEcat, ETIM, ECLASS & Co!

Guido Sauerland

PXM and AI - the next PIM evolutionary steps. Vision and reality
  • Track: Strategie, Technology
  • Audience Type: Marketing, IT/Project implementation
  • Business Type: All

Kersten Wirth will provide current insights into the PIM market and highlight the status of the PXM (Product Experience Management) concept. The following questions will be considered in the presentation:

  • How does the PXM approach differ from PIM and MDM scenarios?
  • What role does AI and ML play in the implementation process?
  • Which use cases are already solvable by artificial intelligence?

Kersten Wirth

Contentserv and Comet – How to…

Florian Hawes

  • Track: Technology
  • Audience Type: Marketing, IT / Project implementation, Management
  • Business Type: All

We will give you practical insights into the interaction between Comet and Contentserv. Together with our experts, we will take a look at the configuration and different data models, explain interfaces and approaches, and also demonstrate best practice approaches. We are eagerly awaiting your questions.

Peter Körner

Saving costs in multichannel publishing
  • Track: Strategy
  • Audience Type: Marketing, Management
  • Business Type: All

Saving costs is part of maintaining competitiveness. But what are the starting points in media production and publishing? The lecture will present a wide range of possibilities in the areas of workflows, technologies and methods - as well as insights from consulting projects in which cost savings or investment calculations were carried out. The structure of an ROI calculation shows the procedure for evaluating investments.

Translated with www.DeepL.com/Translator (free version)

Innovation is a matter of the heart
  • Track: Strategy, Innovation
  • Audience Type: Management
  • Business Type: All

Experience "Haemes Mustard" live. It's all about innovation, real and sustainable. Haeme explains the new culture in the age of digitalization. Gives tips from 20 years as an entrepreneur and coach for leadership, change and agility. In the process, he introduces the "organic enterprise" and other strategies for success.

Building Powerful Product Stories - How to Turn the Print World Upside Down with Digital Product Experiences
  • Track: Strategie, Innovation
  • Audience Type: Marketing, Management
  • Business Type: All

Print catalogs or flyers are an integral part of product communication - or are they? For some, they have long been outdated and are considered an obsolete medium. For others, they form the fundamental basis for providing comprehensive product information in addition to digital content. We shed light on the changing buying behavior and provide valuable tips on how the perfect symbiosis of DIGITAL and PRINT can work.

Manuel Dirnhofer

Contentserv Product Live Experience with priint:comet
  • Track: Best Practice, Technology
  • Audience Type: Marketing, IT/Project implementation
  • Business Type: All

Alexander Wörl shows live interfaces between the Contentserv PIM and DAM on the one hand and the priint:suite components on the other. In addition to the classic priint:comet integration, Contentserv will also present its connection to the publishing:hub.

The future of print advertising media at Erwin Müller Group

Nicole Greinwald

  • Track: Best Practice
  • Audience Type: Marketing
  • Business Type: Retail

Project practice report on the introduction of automated creation of print advertising materials in connection with Contentserv. Implementation of the print processes with the help of the Priint suite, in particular the layout briefing module for graphic planning. The goal is to be able to produce individual advertising materials.

Michael Schneider

Everything remains – just different? The Future of Catalogues in B2B Communication
  • Track: Innovation
  • Audience Type: Marketing, Management
  • Business Type: All
To reach target groups, companies rely on a mix of print and online communication. High-quality content, individually tailored to the customer, is considered a prerequisite. In the presentation of product information, automation and individualization are in contrast.

What challenges do we have to deal with?

Jürgen Mayer

Creativity - and where to find!
  • Track: Strategy, Innovation
  • Audience Type: Marketing
  • Business Type: All

New ideas are the new assets of our industry. Innovation and creativity are unique selling points that set you apart from the crowd as a worker. How do you manage to break out of your daily routine and find new ways to learn, produce and grow?

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