We are continually updating our list of lectures for this year's priint:day taking place on October 5th & 6th, 2021. Please continue to check our site for updates on added customer and partner presentations and more in coming weeks.

Day Two

Keynote: Welcome Back

  • Track: Strategie, Best Practice, Technologie
  • Audience Type: Marketing, Management
  • Business Type: All

Over the last year and a half, our world has experienced a major digital push- from our work organization to product communication. Additionally, it has also had an impact on the communication mix in the customer journey. Many questions arise when approaching this topic: Will product communication eventually become purely digital? Will analog or digital print touchpoints, trade shows and sales appointments become obsolete? Will these still be needed, but more embedded in digital communication? What impact will this have on the content creation processes?

Horst Huber, priint Group CEO and mastermind of Werk II, welcomes back guests in-person to the 10th priint:day, after a year and a half of digital-only conferences.

Make Content Work - How to make your content work for your products

  • Track: Strategy, Best Practice, Technology
  • Audience Type: Marketing, Management
  • Business Type: All

In the age of content explosion and omnichannel presence, marketing and publishing face major challenges in organizing processes. There is now a consensus that the single source principle for content is the way forward. A unified view of content and collaboration on it, combined with agile methodologies, can break down silos and become an efficiency engine for the entire organization. Learn how to showcase your products at every point of the customer journey - both digitally and in print - and create, organize, and route content for every channel and audience.

Reinhard Eisl

Hansgrohe - Digitalization and Print - contradiction or necessity?

  • Track: Best Practice
  • Audience Type: Marketing, IT / Project implementation, Management
  • Business Type: Manufacturing

Print documents do not necessarily have to be printed. An appealing and stable layout is very important and represents an important business card to our customers.

Timo Zimmermann

Everything remains – just different? The Future of Catalogues in B2B Communication

  • Track: Innovation
  • Audience Type: Marketing, Management
  • Business Type: All

To reach targeted groups, companies rely on a mix of print and online communication. High-quality content, individually tailored to the customer, is now considered a prerequisite. In the presentation of product information, automation and individualization are in contrast. What challenges do we have to deal with?

Saving costs in multichannel publishing

  • Track: Strategy
  • Audience Type: Marketing, Management
  • Business Type: All

Saving costs is an integral part of maintaining competitiveness. But what are the starting points in media production and publishing? This lecture will present a wide range of possibilities in the areas of workflows, technologies and methods - as well as insights from consulting projects in which cost savings or investment calculations are carried out. The structure of an ROI calculation shows the procedure for evaluating investments.

Innovation is a matter of the heart

  • Track: Strategy, Innovation
  • Audience Type: Management
  • Business Type: All

Experience "Haemes Senf Live". It's all about real and sustainable innovation. Haeme explains the new culture in the age of digitalization, providing tips from 20 years as an entrepreneur and coach for leadership, change and agility. During his presentation, he'll introduce the "organic enterprise" and other strategies for success.

    

Panel: The future of publishing in a digitally driven
omnichannel strategy

Horst Huber

Jürgen Mayer

Jürgen Burger

Artur Wozniak-Feldmeier

Stephan Born

    

  • Track: Strategie, Innovation
  • Audience Type: Marketing, Management
  • Business Type: All

In a top-class panel, Artur Wozniak-Feldmeier (Wago), Jürgen Mayer (Hoffmann), Stephan Born (parsionate) and Horst Huber (priint Group | Werk II) will discuss the impact of digitization on omnichannel marketing and the role that publishing will play in the future. The panel will be moderated by Jürgen Burger (Simio).

360° Content – How To Fail: A Beginners and Advanced Course

  • Track: Strategy, Best Practice
  • Audience Type: Marketing
  • Business Type: All

A 360° content strategy has many moving parts - data models, content creation, translation, image acquisition and tagging, data migration, atomization, distribution, and more. We'll take a look at typical pitfalls and immortal misconceptions, and work out the questions we need to ask ourselves so that the whole becomes more than the sum of its parts.

Thorsten Hamann

Building Powerful Product Stories - How to Turn the Print World Upside Down with Digital Product Experiences

  • Track: Strategy, Innovation
  • Audience Type: Marketing, Management
  • Business Type: All

Print catalogs or flyers are an integral part of product communication - or are they? For some, they have long been outdated and are considered an obsolete medium. For others, they form the fundamental basis for providing comprehensive product information in addition to digital content. We shed light on the changing buying behavior and provide valuable tips on how the perfect symbiosis of digital and print can work.

Manuel Dirnhofer

Porsche product catalog creation with document synchronization

  • Track: Technology, Innovation
  • Audience IT/Projektimplementation, Management
  • Business Type: All

In this presentation, we will demonstrate how Porsche AG implements PIM using the priint:comet plug-in and the newly developed document synchronization capability. Porsche AG creates product catalogs in the various different market languages.

Jürgen Schäfer

Christoph Krinninger

Why attention to detail and automation in print production are not contradictory

  • Track: Best Practice, Technology
  • Audience: Marketing, IT/Projectimplementation, Management
  • Business Type: Manufacturing

In this practical presentation, Martin Bons and Thorsten Frank show the challenges, solution approaches and the project procedure for data organization and automation of the print process chain, based on the overarching digitization strategy of igus. In the process, Martin Bons gives us direct insight into his daily work as a catalog manager. Find out here why attention to detail and automation are not a contradiction.

Thorsten Frank

Martin Bons

Artificial Intelligence - the future and what's possible today

  • Track: Strategy, Best Practice, Technology
  • Audience Type: Marketing, IT/Projektimplementation, Management
  • Business Type: All

The topic of Artificial Intelligence certainly isn't a fiction anymore and has found its way into all of our lives, including our software. The SQLI Digital Experience outlines scenarios that can revolutionize data maintenance.

This presentation will explain how AI can already be used to create business value today and how further development in the field of Artificial Intelligence will greatly help us in the future. The topics discussed will be demonstrated using examples and systems.

 

Michael Schulz

Katja Friehe

priint:suite 4.2 - Premiere Presentation Pre-release

  • Track: Strategie, Best Practice, Technologie
  • Audience Type: Marketing, Management
  • Business Type: All

What is Neowise? What are the advantages of Camunda in the priint:suite? Dr. Gabriele Siegert, Product Owner of priint:suite, dives deep into these two questions in her presentation of priint:suite 4.2 Prerelease. We're certain you'll be surprised by the new expansive enhancements of the priint:suite in 4.2.

Dr. Gabriele Siegert

priint:roadmap - Next Stop... Synnovation!

  • Track: Strategie, Best Practice, Technologie
  • Audience Type: Marketing, Management
  • Business Type: All

What kind of innovation can still be found in Database Publishing? Some say it's "old fashioned" and struggle to think of any innovation to still be found with it. We come to a different assessment of the current and future creation process of print media in a digitally dominated environment. The increasing usage of on-demand creation, automation, artificial intelligence (AI), cloud-based services and many others will permanently change print publishing as we know it today.

Our product managers, Horst Huber and Dietmar Feld, present the priint:suite and priint:cloud road map and explain the strategies that will shape our products in the coming years. This is going to be a great discussion you won't want to miss!

The variety of WAGO Touchpoints - from facetted catalogs, packaging, tender texts and technical drawings

  • Track: Strategie, Best Practice, Technologie
  • Audience Type: Marketing, Management
  • Business Type: All

WAGO Kontakttechnik GmbH & Co. KG manufactures components for electrical connection technology as well as electronic components for decentralized automation technology. In b-to-b communication, a large number of print touch points are supported at Wago, which are closely networked with digital communication. Mr. Artur Wozniak presents how print communication is integrated into digital communication, which automation is implemented for the individual touch points. In his visionary outlook, Mr. Wozniak formulates the future requirements for print as a medium.

Artur Wozniak-Feldmeier

The magic triangle of digitization

  • Track: Strategy, Technology, Innovation
  • Audience Type: Marketing, Management
  • Business Type: All
Digitization has become a necessity for enterprises. We'll discuss some common challenges and how companies must act to successfully overcome them. What is the impact of digitization regarding the behavior of people, data & channels? What does a company require to be able to prepare for digitization? Which criteria should be considered when selecting platforms and solutions? We'll touch on all of these topics at this year's priint:day!

Dietmar Rietsch

Is print dead? Or does it just need to adapt?

  • Track: Strategie, Technologie
  • Audience Type: Marketing, Management
  • Business Type: All

Print media are not dead, they just need to adapt. Digitization requires a new way of thinking in print media editing. Digital content is not an isolated platform, but must flow seamlessly into printed media.
Sven Weber, head of MSM.digital AR/VR Labs, has been working on omnichannel strategies for years and shows how print products can act as a leading medium in the digital age and be enriched with digital content using augmented reality.

Sven Weber

Change management in large-scale projects at bofrost*

  • Track: Best Practice
  • Audience Type: Management
  • Business Type: All

What are some of the key criteria for success for changes to large-scale projects? How is a significant change set in motion and why is often met with resistance from employees? There are approaches for implementing successful project changes and equally satisfied employees.

Thomas Barkowski

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