Over the last year and a half, our world has experienced a major digital push- from our work organization to product communication. Additionally, it has also had an impact on the communication mix in the customer journey. Many questions arise when approaching this topic: Will product communication eventually become purely digital? Will analog or digital print touchpoints, trade shows and sales appointments become obsolete? Will these still be needed, but more embedded in digital communication? What impact will this have on the content creation processes?

Horst Huber, priint Group CEO and mastermind of Werk II, welcomes back guests in-person to the 10th priint:day, after a year and a half of digital-only conferences.

In the age of content explosion and omnichannel presence, marketing and publishing face major challenges in organizing processes. There is now a consensus that the single source principle for content is the way forward. A unified view of content and collaboration on it, combined with agile methodologies, can break down silos and become an efficiency engine for the entire organization. Learn how to showcase your products at every point of the customer journey - both digitally and in print - and create, organize, and route content for every channel and audience.

Print documents do not necessarily have to be printed. An appealing and stable layout is very important and represents an important business card to our customers.

To reach targeted groups, companies rely on a mix of print and online communication. High-quality content, individually tailored to the customer, is now considered a prerequisite. In the presentation of product information, automation and individualization are in contrast. What challenges do we have to deal with?

Saving costs is an integral part of maintaining competitiveness. But what are the starting points in media production and publishing? This lecture will present a wide range of possibilities in the areas of workflows, technologies and methods - as well as insights from consulting projects in which cost savings or investment calculations are carried out. The structure of an ROI calculation shows the procedure for evaluating investments.

Experience "Haemes Senf Live". It's all about real and sustainable innovation. Haeme explains the new culture in the age of digitalization, providing tips from 20 years as an entrepreneur and coach for leadership, change and agility. During his presentation, he'll introduce the "organic enterprise" and other strategies for success.

A 360° content strategy has many moving parts - data models, content creation, translation, image acquisition and tagging, data migration, atomization, distribution, and more. We'll take a look at typical pitfalls and immortal misconceptions, and work out the questions we need to ask ourselves so that the whole becomes more than the sum of its parts.

Print catalogs or flyers are an integral part of product communication - or are they? For some, they have long been outdated and are considered an obsolete medium. For others, they form the fundamental basis for providing comprehensive product information in addition to digital content. We shed light on the changing buying behavior and provide valuable tips on how the perfect symbiosis of digital and print can work.

In this presentation, we will demonstrate how Porsche AG implements PIM using the priint:comet plug-in and the newly developed document synchronization capability. Porsche AG creates product catalogs in the various different market languages.

In this practical presentation, Martin Bons and Thorsten Frank show the challenges, solution approaches and the project procedure for data organization and automation of the print process chain, based on the overarching digitization strategy of igus. In the process, Martin Bons gives us direct insight into his daily work as a catalog manager. Find out here why attention to detail and automation are not a contradiction.

The topic of Artificial Intelligence certainly isn't a fiction anymore and has found its way into all of our lives, including our software. The SQLI Digital Experience outlines scenarios that can revolutionize data maintenance.

This presentation will explain how AI can already be used to create business value today and how further development in the field of Artificial Intelligence will greatly help us in the future. The topics discussed will be demonstrated using examples and systems.

What is Neowise? What are the advantages of Camunda in the priint:suite? Dr. Gabriele Siegert, Product Owner of priint:suite, dives deep into these two questions in her presentation of priint:suite 4.2 Prerelease. We're certain you'll be surprised by the new expansive enhancements of the priint:suite in 4.2.

What kind of innovation can still be found in Database Publishing? Some say it's "old fashioned" and struggle to think of any innovation to still be found with it. We come to a different assessment of the current and future creation process of print media in a digitally dominated environment. The increasing usage of on-demand creation, automation, artificial intelligence (AI), cloud-based services and many others will permanently change print publishing as we know it today.

Our product managers, Horst Huber and Dietmar Feld, present the priint:suite and priint:cloud road map and explain the strategies that will shape our products in the coming years. This is going to be a great discussion you won't want to miss!

Print media are not dead, they just need to adapt. Digitization requires a new way of thinking in print media editing. Digital content is not an isolated platform, but must flow seamlessly into printed media.
Sven Weber, head of MSM.digital AR/VR Labs, has been working on omnichannel strategies for years and shows how print products can act as a leading medium in the digital age and be enriched with digital content using augmented reality.

What are some of the key criteria for success for changes to large-scale projects? How is a significant change set in motion and why is often met with resistance from employees? There are approaches for implementing successful project changes and equally satisfied employees.

Stephan Albers explains what product experience means from the point of view of buyers/recipients/"those affected".

How can a product be experienced digitally?
What are the differences in digitalization for different industries and target groups?
How must product information be structured and provided in order to be successful in digital channels?