Kersten Wirth will provide current insights into the PIM market and sheds light on the status of the PXM (Product Experience Management) concept. The following questions will be addressed in the presentation:

• How does the PXM approach differ from PIM and MDM scenarios?
• What role does AI and ML play in the implementation?
• Which use cases can already be solved by artificial intelligence?

We live in the age of content marketing and growing challenges in creating, managing and orchestrating a wide variety of media for a vast range of target groups. Marketing experts and creative professionals need to find solutions to work more transparently and efficiently with colleagues inside and outside their own organizations. In our presentation, we will use practical examples and offer plenty of time for exchanging experiences to discuss how this can be achieved successfully.

The Babelfiish is blue-green, benign, and probably the most underrated thing in the entire universe. It thrives on product data streams and segregates a perfect product data structure. The practical benefit of the thing is that with a Babelfiish on board, you can also connect what else is important besides print: CatalogExpress for creating BMEcat, ETIM, ECLASS & Co!

We will give you practical insights into the interaction between the priint:publishing hub and Contentserv. Together with our experts, we will take a look at the configuration and different data models, explain interfaces and approaches, and also demonstrate best practice approaches. We are eagerly awaiting your questions and look forward to the discussion.

We will address the project practice report with the introduction of automated creation of print advertising materials in connection with Contentserv. We will discuss the implementation of the print processes with the help of the priint:suite, in particular the layout briefing module for graphic planning, with the goal of producing individual advertising materials.

3000 visual test cases fully automated overnight, centrally controlled deployment, performance logging with visual display - things that in the print publishing realm have up to this point been either manual or only possible in a cumbersome way. Laudert will demonstrate how this can be done in a fully integrated, fully automated and secure way.

Stefan Herold, Managing Director of SQLI Germany GmbH, an international full-service digital company, provides insights into why data and data quality are playing an increasingly important role.

Alexander Wörl shows live interfaces between the Contentserv PIM and DAM on one side and the priint:suite components on the other. Aside from the classical priint:comet integration, Contentserv presents for the first time how to connect to the publishing:hub.

In view of high data volumes and growing touchpoints, stringent processes and efficient data management solutions for the targeted publication of product data in online and offline channels are crucial to success.

With the Customer Enablement Program (CEP), SDZeCOM has developed a modular system of standards and methods that enables customers to carry out their projects up to 90% independently. Experience first-hand how this holistic approach enables projects to be implemented largely independently and with maximum quality and flexibility for manufacturers and retailers.

The upcoming presentation describes the implementation and functionality of a Comet connector to the Perfion PIM system. In addition to the pure connection and output of the PIM - attributes and MAM - images, the tables can already be configured completely and dynamically in the PIM. This reduces the effort for programming InDesign tables tremendously.

This presentation is aimed at those who are not yet familiar with the priint:suite or who would like to refresh their overall knowledge of the possibilities and components of the priint:suite.

Thorsten Rock, Senior Consultant, together with Sebastian Hardung, Director of Alliances & Marketing - will give an entertaining overview of the modules of the priint:suite (among others priint:comet, priint:planner), their functionality and possible applications.

The lecture is an ideal introduction to the world of priint:suite and the further priint:suite lectures on the second conference day.