We are constantly adding to the list of our lectures, so keep up to date. More customer presentations, presentations by our partners and practical presentations await you.

First day

PXM and AI - the next PIM evolutionary steps. Vision and reality

  • Track: Strategy, Technology
  • Audience Type: Marketing, IT/Project implementation
  • Business Type: All

Kersten Wirth provides current insights into the PIM market and sheds light on the status of the PXM (Product Experience Management) concept. The following questions will be considered in the presentation:

  • How does the PXM approach differ from PIM and MDM scenarios?
  • What role does AI and ML play in the implementation?
  • Which use cases can already be solved by artificial intelligence?

Productive at last! Hot to accelerate marketing and publishing processes.

  • Track: Technology
  • Audience Type: Marketing, IT/Project implementation
  • Business Type: All

We live in the age of content marketing and growing challenges in creating, managing and orchestrating a wide variety of media for a vast range of target groups. Marketing experts and creative professionals need to find solutions to work more transparently and efficiently with colleagues inside and outside their own organizations. In our presentation, we will use practical examples and offer plenty of room for exchanging experiences to show how this can be achieved successfully.

Alessandro Kurzidim

Everything remains – just differ-ent? The Future of Catalogues in B2B Communication

  • Track: Innovation
  • Audience Type: Marketing, Management
  • Business Type: All

To reach target groups, companies rely on a mix of print and online communication. High-quality content, individually tailored to the customer, is considered a prerequisite. In the presentation of product information, automation and individualization are in contrast. What challenges do we have to deal with?

Babelfiish 2021 - When Pimcore and the priint:hub talk BMEcat

  • Track: Strategie, Technology
  • Audience Type: IT/Project implementation, Management
  • Business Type: All

The Babelfiish is blue-green, benign, and probably the most underrated thing in the entire universe. It thrives on product data streams and segregates a perfect product data structure. The practical benefit of the thing is that with a Babelfiish on board, you can also connect what else is important besides print: CatalogExpress for creating BMEcat, ETIM, ECLASS & Co!

Hansgrohe - Digitalization and Priint - contradiction or necessity?

  • Track: Best Practice
  • Audience Type: Marketing, IT / Project implementation, Management
  • Business Type: Manufacturing

priint documents do not necessarily have to be printed. Rather, an appealing and stable layout is very important and thus represents an important business card to our customers.

Timo Zimmermann

Contentserv and Comet – How to…

  • Track: Best Practice, Technology
  • Audience Type: Marketing, IT / Project implementation
  • Business Type: All

We will give you practical insights into the interaction between Comet and Contentserv. Together with our experts, we will take a look at the configuration and different data models, explain interfaces and approaches, and also demonstrate best practice approaches. We are eagerly awaiting your questions.

Saving costs in multichannel publishing

  • Track: Strategy
  • Audience Type: Marketing, Management
  • Business Type: All

Saving costs is part of maintaining competitiveness. But what are the starting points in media production and publishing? The lecture will present a wide range of possibilities in the areas of workflows, technologies and methods - as well as insights from consulting projects in which cost savings or investment calculations were carried out. The structure of an ROI calculation shows the procedure for evaluating investments.

Innovation is a matter of the heart

  • Track: Strategy, Innovation
  • Audience Type: Management
  • Business Type: All

Experience "Haemes Mustard" live. It's all about innovation, real and sustainable. Haeme explains the new culture in the age of digitalization. Gives tips from 20 years as an entrepreneur and coach for leadership, change and agility. In the process, he introduces the "organic enterprise" and other strategies for success.

Building Powerful Product Stories - How to Turn the Print World Upside Down with Digital Product Experiences

  • Track: Strategy, Innovation
  • Audience Type: Marketing, Management
  • Business Type: All

Print catalogs or flyers are an integral part of product communication - or are they? For some, they have long been outdated and are considered an obsolete medium. For others, they form the fundamental basis for providing comprehensive product information in addition to digital content. We shed light on the changing buying behavior and provide valuable tips on how the perfect symbiosis of DIGITAL and PRINT can work.

Manuel Dirnhofer

Quality assurance in dynamic publishing

  • Track: Best Practice, Technology
  • Audience Type: IT/Project implementation, Management
  • Business Type: All

3000 visual test cases fully automated overnight, centrally controlled deployment, performance logging with visual display - things that in print publishing have so far been either manual or only possible in a cumbersome way. Laudert shows how this can be done in a fully integrated, fully automated and secure way.

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