We are continually updating our list of lectures for this year's print:day taking place on October 5th & 6th, 2021. Please continue to check our site for updates on added customer and partner presentations and more in coming weeks.

Day One

PXM and AI - the next PIM evolutionary steps. Vision and Reality

  • Track: Strategy, Technology
  • Audience Type: Marketing, IT/Project implementation
  • Business Type: All

Kersten Wirth will provide current insights into the PIM market and sheds light on the status of the PXM (Product Experience Management) concept. The following questions will be addressed in the presentation:

  • How does the PXM approach differ from PIM and MDM scenarios?
  • What role does AI and ML play in the implementation?
  • Which use cases can already be solved by artificial intelligence?

Productive at last! How to accelerate marketing and publishing processes

  • Track: Technology
  • Audience Type: Marketing, IT/Project implementation
  • Business Type: All

We live in the age of content marketing and growing challenges in creating, managing and orchestrating a wide variety of media for a vast range of target groups. Marketing experts and creative professionals need to find solutions to work more transparently and efficiently with colleagues inside and outside their own organizations. In our presentation, we will use practical examples and offer plenty of time for exchanging experiences to discuss how this can be achieved successfully.

Alessandro Kurzidim

Babelfiish 2021 - When Pimcore and the priint:hub talk BMEcat

  • Track: Strategie, Technology
  • Audience Type: IT/Project implementation, Management
  • Business Type: All

The Babelfiish is blue-green, benign, and probably the most underrated thing in the entire universe. It thrives on product data streams and segregates a perfect product data structure. The practical benefit of the thing is that with a Babelfiish on board, you can also connect what else is important besides print: CatalogExpress for creating BMEcat, ETIM, ECLASS & Co!

Contentserv and priint:publishing hub - An ideal combination with many advantages

  • Track: Best Practice, Technology
  • Audience Type: Marketing, IT / Project implementation
  • Business Type: All

We will give you practical insights into the interaction between the priint:publishing hub and Contentserv. Together with our experts, we will take a look at the configuration and different data models, explain interfaces and approaches, and also demonstrate best practice approaches. We are eagerly awaiting your questions and look forward to the discussion.

The future of print advertising media at Lusini

  • Track: Best Practice
  • Audience Type: Marketing
  • Business Type: Retail

We will address the project practice report with the introduction of automated creation of print advertising materials in connection with Contentserv. We will discuss the implementation of the print processes with the help of the priint:suite, in particular the layout briefing module for graphic planning, with the goal of producing individual advertising materials.

Nicole Greinwald

Michael Schneider

Quality assurance in dynamic publishing

  • Track: Best Practice, Technology
  • Audience Type: IT/Project implementation, Management
  • Business Type: All

3000 visual test cases fully automated overnight, centrally controlled deployment, performance logging with visual display - things that in the print publishing realm have up to this point been either manual or only possible in a cumbersome way. Laudert will demonstrate how this can be done in a fully integrated, fully automated and secure way.

Data Quality - The Success Factor for Digital Transformation

  • Track: Strategy, Best Practice, Technology
  • Audience Type: Marketing, IT/Projektimplementation, Management
  • Business Type: Wholesale, Manufacturing

Stefan Herold, Managing Director of SQLI Germany GmbH, an international full-service digital company, provides insights into why data and data quality are playing an increasingly important role.

Contentserv Product Live Experience with priint:comet

  • Track: Best Practice, Technology
  • Audience Type: Marketing, IT/Project implementation
  • Business Type: All

Alexander Wörl shows live interfaces between the Contentserv PIM and DAM on one side and the priint:suite components on the other. Aside from the classical priint:comet integration, Contentserv presents for the first time how to connect to the publishing:hub.

Customer enablement in digitization projects

  • Track: Innovation
  • Audience Type: IT/Project implementation
  • Business Type: All

In view of high data volumes and growing touchpoints, stringent processes and efficient data management solutions for the targeted publication of product data in online and offline channels are crucial to success.

With the Customer Enablement Program (CEP), SDZeCOM has developed a modular system of standards and methods that enables customers to carry out their projects up to 90% independently. Experience first-hand how this holistic approach enables projects to be implemented largely independently and with maximum quality and flexibility for manufacturers and retailers.

Perfion PIM connector

  • Track: Best Practice, Technology
  • Audience Type: Marketing, IT/Projektimplementation
  • Business Type: All

The upcoming presentation describes the implementation and functionality of a Comet connector to the Perfion PIM system. In addition to the pure connection and output of the PIM - attributes and MAM - images, the tables can already be configured completely and dynamically in the PIM. This reduces the effort for programming InDesign tables tremendously.

Uli Finkler

The future of creativity

  • Track: Strategy
  • Audience Type: Marketing, IT/Projektimplementation, Management
  • Business Type: All
Creativity is becoming ever more collaborative, expanding into new mediums like 3D, and becoming a key skill for everyone to master. Ingo Eichel, Senior Manager Creative Cloud Ecosystem at Adobe, will describe how Creative Cloud is transforming to empower everyone with these trends and partners to better integrate their solutions to build seamless workflows.

Introduction and overview of the priint:suite

  • Track: Strategy
  • Audience Type: Marketing, IT/Project Implementation, Management
  • Business Type: All

This presentation is aimed at those who are not yet familiar with the priint:suite or who would like to refresh their overall knowledge of the possibilities and components of the priint:suite.

Thorsten Rock, Senior Consultant, together with Sebastian Hardung, Director of Alliances & Marketing - will give an entertaining overview of the modules of the priint:suite (among others priint:comet, priint:planner), their functionality and possible applications.

The lecture is an ideal introduction to the world of priint:suite and the further priint:suite lectures on the second conference day.

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