The priint:rendering server aids in the implementation of Print On Demand solutions
What is print on demand?
Print on demand refers to the demand-driven creation of printed materials—automated, customized, and delivered exactly when needed. Instead of pre-producing large print runs, content is dynamically generated and delivered directly as a PDF download or print file. This enables flexible, resource-efficient, and highly personalized communication in both B2B and B2C environments.
How does print on demand work?
The base for print on demand is centralized and structured data management. Product information, texts, prices, images, and other content are maintained in systems such as PIM, ERP, DAM, or other content systems, where they are available in a consolidated form. This data forms the base for the automated generation of publications.
Depending on the application, creation is carried out using prepared templates defined in layout software such as Adobe InDesign®. These templates contain placeholders for content that is transferred from the connected systems. The priint:suite enables both server-based InDesign output and direct PDF output. Output can be triggered via web portals, CRM systems, or e-commerce platforms—rule-based, media-neutral, and in real time.
Typical areas of application for print on demand
Print on demand is used wherever content needs to be updated frequently, customized, or produced in small print runs. This includes sales documents with daily updated prices, technical data sheets, price lists for specific markets, or product brochures with a regional focus. Event or trade fair documents can also be created flexibly and in line with your corporate identity—often even in self-service via partner portals or marketing platforms.
Requirements & benefits of print on demand
For print on demand to work efficiently, a number of technical and organizational requirements must be met. These include a consistent database in the content systems, modular template management, defined automation rules, and a powerful rendering infrastructure. Integration into existing IT systems is equally important to ensure that processes run seamlessly and without media discontinuity.
Once these requirements are in place, print on demand offers real added value. Companies benefit from a high degree of flexibility in terms of variants, languages, and target groups, avoid overproduction and storage costs, and reduce errors through direct data linking. Content can be updated and output in real time—whether as a single sheet or a multilingual brochure. At the same time, content can be used simultaneously for print, web, and mobile, enabling consistent omnichannel communication.
How the priint:suite makes print on demand efficient
priint:suite enables automated document creation and efficient print-on-demand generation. It provides rule-based content control, seamless integration into existing IT infrastructure, and a powerful rendering engine. The results are shorter production times, lower error rates, and significantly greater responsiveness to market changes.
Customers that produce on demand
