The non-linear format adaptation for advertisements, labels and posters
Non-linear format adaptations: Efficient publishing for all channels and target markets
In today's multichannel communication, classic, linear format adjustments are no longer sufficient. Companies are faced with the challenge of producing content faster and more efficiently while meeting various format requirements. Whether formats are for print, for advertisements on websites, or for the next social media posts—the number of formats is constantly increasing.
Linear vs. non-linear format adaptation – the difference
While linear adaptation merely scales layouts or adjusts page formats, non-linear format adaptation goes much further: content, structures, and design elements are dynamically adapted to the respective output channel, target format, or target audience. This means that the same publication can be structured and presented in completely different ways depending on the medium, market, or language—without any manual post-processing.
Automated, rule-based, and targeted publishing
Non-linear format adaptations enable companies to tailor publications not only faster but also much more precisely to target groups, markets, and channels. Instead of simply scaling content or adapting layouts, they are reorganized in terms of structure and content—depending on the medium, language, or market requirements. Modern publishing solutions such as priint:suite rely on rule-based control and templates to automatically restructure content, intelligently break up pages, and efficiently generate variants. This results in individual publications for print, web, mobile, or POS from a central data source—consistent in design, relevant in content, and efficient in production. This noticeably reduces the workload for teams in marketing, product management, and sales while increasing the quality and impact of communication.
Non-linear format adaptations with priint:suite
With priint:suite, non-linear format adaptations can be implemented directly in Adobe InDesign – whether on the desktop or server-based. The combination of priint:adjust and priint:comet makes it possible to automatically generate complex layout variants and integrate them seamlessly into existing marketing portals or database publishing processes.