The database publishing process is based on centralized and structured data management. Product information, texts, prices, images, and other content are maintained in systems such as PIM, ERP, DAM, CRM, and other content systems, where they are consolidated and made available. This data forms the basis for the automated generation of publications.

Different methods can be used depending on the application. In most cases, a publication is created using prepared templates that are defined and created in layout software such as Adobe® InDesign®. These templates contain placeholders for content that is transferred from the connected systems. In this case, the data is automatically inserted into the InDesign templates to generate the desired documents.

Alternatively, the process can also be carried out without layout software such as InDesign. In this case, the data is derived directly from the systems (rule-based), integrated, and exported immediately to the desired target format, such as PDF.

Database publishing enables both template-based work in layout software such as Adobe InDesign and the direct, system-supported creation of output files. The publications can be distributed across various channels, including print, PDF, digital catalogs, social media posts, or other media-neutral formats. Multilingual or customized versions can also be generated automatically.

Database publishing offers a variety of measurable benefits that quickly become apparent in practice. Automation significantly reduces production times – in many cases by up to 80 percent. At the same time, sources of error are minimized as manual work is eliminated. All content is transferred directly from the connected systems, which improves data quality in the long term.

Another key advantage is the ease with which multilingualism and localization can be handled. Language variants can be generated efficiently and maintained consistently. Central template management ensures that all publications are designed in line with corporate identity guidelines and that the brand image is maintained at all times.

Database publishing also allows for a high degree of customization. Content can be flexibly adapted to specific requirements—for example, for individual stores, markets, or customer groups. Changes in the underlying data sources can be automatically transferred to the publications at any time, creating maximum flexibility for price or product range adjustments.

The approach is highly scalable. Whether you have ten or ten thousand pages, the processes grow effortlessly with your requirements. Database publishing also supports a consistent omnichannel strategy: the content created can be used equally for print, web, mobile applications, or the point of sale. In addition to enormous time savings and process reliability, this automated approach also leads to a significant reduction in production costs.

priint:suite is one of the leading database publishing solutions for Adobe InDesign, Adobe Illustrator, and Adobe Express—both for desktop use and in server-based environments. It enables complete automation of all publishing processes and allows for the efficient creation of a wide variety of publications.

Typical applications range from catalogs, data sheets, labels, and technical documentation to tags and labels. With priint:suite, all steps in the publishing process can be automated: from page planning and page creation to updating and localization for different languages or markets, as well as any correction cycles.

Database publishing with priint:suite thus combines high efficiency, maximum flexibility, and the possibility of complete process automation.