Catalog Production - Complex and highly designed Catalogs with just one click - Priint

Create a flexible and highly efficient catalog system with priint:suite

Relevance & challenges of catalog production

Catalogues remain a key medium in marketing, sales, and service. They bundle complex product information, build trust, and support customers in their purchasing decisions—whether in print or digital form. But creating them is time-consuming: Many companies struggle with high manual effort, error-prone copy-and-paste processes, and lengthy coordination between marketing, product management, and sales. Maintaining language and country variants is just as challenging as updating price or product range changes. All of this leads to long production times, high correction costs, and overall low flexibility.

Automated catalog production: The modern approach

Modern catalog production is based on centrally maintained product data from PIM, ERP, DAM, or other content systems. This structured data can be integrated directly into layout processes via interfaces—for example, in Adobe® InDesign®. The priint:suite enables content to be dynamically inserted into prepared templates, page layouts to be planned using drag & drop, and publications to be generated based on rules. This means that even extensive catalogs with several hundred or thousand pages can be produced in no time at all – designed, error-free, CI-compliant, and always up to date.

In practice, this approach has proven that companies can not only drastically reduce their production times, but also significantly improve data quality. The introduction of automated processes has proven particularly successful for companies with complex product ranges or an international focus, such as industrial companies, retailers, wholesalers, and mail order companies.

Effiziency, flexibility & scalability in the process

The advantages of automation are vast. Direct connection to data sources eliminates manual transfers, reducing errors and saving time. Changes to product data can be automatically transferred to the publication, significantly increasing timeliness and responsiveness. At the same time, the process is highly scalable: whether you have a hundred pages or ten thousand, priint:suite grows with your requirements.

Individual adjustments for customer groups, sales partners, or country organizations can also be implemented based on rules. The result is customized catalogs that are precisely tailored to the respective target group – without additional layout work. Companies that have reorganized their catalog production in this way report an increase in automation of up to 90%, significantly reduced correction loops, and a noticeable reduction in the workload of specialist departments.

Added value: multilingualism, variants & omnichannel output

priint:suite enables simple and efficient management of language and country variants – including local prices, legal requirements, and images. Content can be used in a media-neutral format for print and digital channels such as web shops, PDF downloads, or mobile applications. A central database ensures that all output channels are consistent with the corporate design. Internationally active companies benefit particularly from this flexibility. For example, one of our customers automatically creates over 30 price catalogs in more than 15 languages – including country-specific content, legal requirements, and interactive elements such as web shop links. Price checks, labeling, and icons are also integrated based on rules.

Automated catalog production with priint:suite brings measurable benefits: production times are significantly reduced, costs are lowered, data quality is improved, and processes become more secure. Changes can be implemented quickly and transparently, approval processes are digitized, and time to market is significantly reduced. This not only makes companies more efficient, but also more agile – a decisive competitive advantage in dynamic markets. Today, catalog production is no longer an isolated print process, but part of a holistic content strategy. For example, the catalog serves as a stimulus medium for the online shop or is used as an interactive flip catalog with direct product links, making it a strategic success factor for marketing and sales.