Program priint:day 2026

Keynote: Marketing in the Age of AI: Explained Using the 5 Best Films of All Time

Horst Huber, priint Group

Festsaal

Between Agentic Commerce and Christmas Catalogs: Brands Are Created In Conversation

Jonathan Roxlau, WURM Group
Michael Giesen, Laudert

Festsaal

Automatic Generation of Dimensional Drawings with the priint:suite

Artur Wozniak-Feldmeier, WAGO
Christian Guski, WAGO

Kammermusiksaal

From Europe to America: Insights into customer projects from the US that you have never seen before

Andrew Mannone, priint Americas

Tagungsraum

From Local to Global: Scalable Publishing at Knauf

Sophia Zull, Knauf

Festsaal

Goodbye to Over 25 years of Customized IT: UDO BÄR's Path to Efficient BMEcat Production with nexoma Standard Software

Andreas Scherf, UDO BÄR
Fabian Fischer, nexoma

Kammermusiksaal

From Germany to France to America: A Smart Publishing Reality Check

Eric Jan C. van Putten, Digital Squid
Jonathan Dropiewski, priint Group
Pierre Saint Michel, priint Group
Sebastian Hardung, priint Group

Tagungsraum

Panel discussion: Change Management: How Do People Influence the Success of Projects?

Thomas Borkwoski, bofrost*
Jürgen Mayer, Hoffmann Group
Thomas Brandstätter, WAGO
Verena Uhlenbrock, Rudolf Ostermann GmbH

Festsaal

How AI Brings Supplier Data to Online Shops, Amazon and Printed Catalogs - in Just 20 Minutes

Alexander Wörl, Centric Software

Kammermusiksaal

Coming SoonShaping the Future Together – The Journey of Our Catalog Project

Heike Moll, Sandvik Coromat

Tagungsraum

Automation approaches for optimizing print production at Hansgrohe

Timo Zimmermann, hansgrohe
Edith Gref, hansgrohe
Dilara Nacar, hansgrohe

Festsaal

From Browsing to Consulting – The New Reality of Product Catalogs

Nadine Hickertz, COMINTO / Blätterkatalog

Kammermusiksaal

Orchestrating priint:cloud with No-Code Workflows

Christian Krahn, priint Group
Dietmar Feld, priint Group

Tagungsraum

Next Level Publishing: How the single source of truth is ending the copy-paste era

Verena Uhlenbrock, Rudolf Ostermann GmbH
Mona Tenbusch, Rudolf Ostermann GmbH

Festsaal

Shaping Our Future: An Overview of the priint Roadmap

Horst Huber, priint Group
Dietmar Feld, priint Group

Kammermusiksaal

priint:cloud in Action: Mastering Automated Datasheets with Akeneo

Thomas Aucouturier, priint France
Pierre Saint Michel, priint France

Tagungsraum

Creative Production in the Age of AI: Efficient Workflows with Creative Cloud and Other Tools

Katrin Gillett, Adobe
Ingo Eichel, Adobe

Festsaal

< 6 Months to a Future-Proof Product Data and Media Base: How MGA Zapf Creation Laid The Right Foundations

Ralph Skalda, MGA Zapf Creation
Sebastian Kraus, pixx.io
Marko Stuka, ATAMYA

Kammermusiksaal

Agentic vs. Autonomous Commerce: The Industry is Tackling the Wrong Problem

Frank Schoutissen, Emporix

Tagungsraum

Customer Keynote: From Manual Process to Publication Revolution: How Automation Sets New Standards

Jürgen Mayer, Hoffmann Group
Florian Grüneklee, Hoffmann Group
Eva Lessenich, Hoffmann Group

Festsaal

The Future of Product Data: How AI is Transforming PIM – Insights from Informatica and Hoffmann Group

Stefan Reinhardt, Informatica
Jürgen Mayer, Hoffmann Group

Festsaal

AI in e-Commerce – Status Quo and Prospects

Johannes Sommer, Retresco

Kammermusiksaal

Inside the priint:suite: Technical Insights & Measurable Added Value

Christian Stocker, priint Group
Peter Flory, priint Group

Tagungsraum

The Future of Hybrid Teams – Collaboration Between Humans and AI Agents

Michael Streit

Festsaal

Between PIM, DAM and Publishing: Why Good Content Matters More Than the Next Tool

Carsten Kunz, Dornbracht

Kammermusiksaal

Technical Evolution in Publishing: priint:comet Plug-ins for InDesign, Illustrator, Express, PowerPoint and Canva

Leo Quensel, priint Group
Christoph Soergel, priint Group
Paul Seidel, priint Group

Tagungsraum

Panel discussion: Bridging the Gap Between Generative Hype and Agentic Reality

Johannes Sommer, Retresco
Michael Streit
Michael Fieg, Accenture
Katrin Gillett, Adobe

Sebastian Hardung, priint Group

Festsaal

How does ABUS manage to deliver content efficiently on a global scale – while preparing for what comes next?

Torsten Mühlhoff, ABUS August Bremicker Söhne KG
Stefanie Kehrer, CELUM

Kammermusiksaal

Managed Publishing Service – A Real Game Changer For Efficient Marketing Production

Jürgen Hein, w&co
Oliver Müller-Feindseis, w&co

Tagungsraum

Publishing in transformation: How Liebherr is shaping the transition to a modern publishing landscape

Sabrina Streubel, Liebherr

Festsaal

Product Data on a Global Scale at B. Braun: Best-of-Breed Instead of New Data Silos – with Syndigo, Sharedien & priint by Advellence

Christian Broel, B. Braun
Garvin Prenzing, Advellence
Simon Putzer, Sharedien

Kammermusiksaal

From Data Silos to New Markets: Orgatex’s Journey to a Product Data Platform with entitys

Jakob Szuchko, Orgatex
Simon Manz, entitys

Tagungsraum

Whatever Fuels Your Data!

Jan Rüger, Fischer
Nico Loos, Accenture

Festsaal

750 Pages, Countless Variations, and Yet Manageable – Automated Catalog Production at Regiolux

Thomas Kübler, myview systems
Markus Dolch, myview systems

Kammermusiksaal

Approval Without Delays – Automated Coordination Directly from the Production Process

Frank Hirsch, GAFICON

Tagungsraum