All priint:days at a glance

• 2023

  11th priint:day

  With a record number of participants, our event on product communication and omnichannel marketing was an overwhelming success! The presentations covered topics such as product experience management (PXM), artificial intelligence (AI), touchpoints along the customer journey, and the digitization of publishing processes.

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• 2021

  10th priint:day

  After the past priint:days took place at Montabaur Castle, the Landschaftspark Duisburg-Nord  became the backdrop for our anniversary conference, where the building blocks of a successful 360° content strategy were highlighted. This remarkable event demonstrated why e-commerce and digital marketing will continue to deal more with digital print in the future.

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• 2018

  9th priint:day

  The 9th priint:day’s motto of “Marketing meets technology” showed us just how much everything is interconnected and only works well with smooth interactions. If the tracks are not set correctly, you can forget about a positive journey into the future. If the confrontation with data, automation, technologies, processes, etc. remains unchanged, this journey is nevertheless also preprogrammed: it becomes a dead end!

  

  

  

  

  

  

  

  

• 2016

  8th priint:day

  At this priint:day, we took our participants on our touchpoint journey and illustrated the central importance of print touchpoints in multichannel communication. Of course, print will change. It will become more dynamic, more personalized, more individualized, more digital, and much more integrated with online touchpoints to pick up and accompany customers at every step of their customer journey.

  

  

  

  

• 2015

  7th priint:day

  Innovations are usually closely linked to digitization. We addressed this at the 7th priint:day. Is there a contradiction between digitization and print communication? No! Neither did we think so in 2015, nor do we think so today. Of course, print and publishing are evolving, but both still have a high priority in the orchestration of channels and touchpoints.

  

  

  

  

• 2014

  6th priint:day

  As visionaries, we always have our eye on the future. With decades of experience, we are constantly analyzing market developments and discovering new innovations. The 6th priint:day was all about innovation as we forecasted the future and reviewed existing approaches.

  

  

  

  

  

  

  

  

• 2012

  5th priint:day

  By analyzing the past, we gain valuable insights for shaping the future. At the 5th priint:day, we dealt extensively with changes in the world of work, system development and their effects on people. The focus of this priint:day was on deepening our understanding of these changes in marketing and providing new innovations.

  

  

  

  

• 2011

  4th priint:day

  At the 4th priint:day, inspiring presentations made it clear that the “human factor” is crucial for the long-term success of a company. Dedicated employees pave the way to success through their commitment and knowledge, while customers determine and evaluate products and companies.

  

  

  

  

  

  

  

  

• 2010

  3rd priint:day

  Prior priint:days focused on the question: Does print have a future? On the 3rd priint:day, every­thing revolved around the “added value” of process optimization, efficiency, automation and cross-channel marketing. This is true not only then, but still today! Yes, embedded in digital communication, print is still highly relevant in the communication mix.

• 2009

  2nd priint:day

  In that year, we opened our doors in Mannheim for customers, partners and interested parties. In numerous presentations, we explained why the supposed dinosaur, “print”, is anything but dead- but is rather an extremely lively and outstanding impetus and supplementary medium. The memorable keynote presentation focused on the medium of print as a highly agile hunter.

  

  

  

  

• 2008

  1st priint:day

  “We stand united” was the slogan of our first event, which took place in the Elvis Stad, Bad Nauheim at the Dolce. Back then, the event was designed exclusively for our partners. In his keynote speech, Horst Huber explained the merging of web-to-print and database publishing systems as well as the sustainable potential this opens up for print publishing.