The “Product Communication” section highlights how companies today provide product information efficiently, consistently, and in a targeted manner across all channels. The focus is on data-based strategies, automated processes, modern systems, and the increasing importance of sustainability and regulatory transparency. Experts provide insights into successful practical examples and show how product communication becomes the basis for trust, differentiation, and customer proximity.

Today, the customer journey is more than just a buzzword – it is a strategic management tool. In these sessions, companies will show how they use AI, data, and creative concepts to design cross-channel experiences. Whether automated print campaigns, personalized product recommendations, or the connection of online and offline touchpoints: look forward to concrete practical examples, technological insights, and inspiring visions.

The presentations on artificial intelligence highlight how AI is changing product communication and publishing. The focus is on practical insights into automated content creation, data-based personalization, efficient workflows, and the integration of AI into existing systems. Experts will show how companies are already making targeted use of artificial intelligence – for smarter content, more efficient processes, and new impetus in brand communication. At the same time, they will take a critical look at current developments.

How can product information be prepared in such a way that it is not only accurate, but also relevant, emotional, and context-specific? In these sessions, experts will show how companies can improve their customer experience in a targeted manner with a clear data strategy, automation, and cross-channel personalization. They will also demonstrate how moving from traditional product data management to a genuine product experience strategy lays the foundation for differentiated brand experiences – and turns product data into a growth driver.