Peter Flory Appointed Chief Sales Officer at priint Group | WERK II
priint Group | WERK II is pleased to announce that Peter Flory has joined its management team as Chief Sales Officer (CSO), effective October 2025.
Duisburg, October 2025 – priint Group | WERK II is pleased to announce that Peter Flory has joined its management team as Chief Sales Officer (CSO), effective October 2025.
In his new role, Peter will lead business development and drive the expansion of strategic partnerships across the DACH region and international markets.
Peter brings extensive experience in the software industry. While earning his degree in psychology at the University of London and completing a master’s in knowledge-based systems at the University of Sussex, he worked as an IT freelancer specializing in database development and analytics for several British research institutions and the UK Department of Health.
Peter Flory, CSO priint Group | WERK II
Over the years, Peter has held senior leadership roles, including Project Manager, Head of Development, Head of Product Management, and Head of Sales, at German software companies serving the financial services, business intelligence, and digital asset management sectors.
Peter entered the world of digital database publishing more than a decade ago. Most recently, as Director of Sales at a leading provider of database-driven publishing solutions, he built a strong reputation among customers and partners in German-speaking countries, as well as across Europe and North America.
With deep expertise in data management, publishing, and digital product communication, Peter excels at translating complex requirements into practical, results-driven solutions. He advises companies on implementing software projects, combining technical know-how with a strong understanding of market needs.
“Peter Flory brings not only impressive sales experience to the table, but also a deep understanding of how data-driven publishing creates real added value. With his expertise and passion for innovation, he is the ideal addition to our management team. I am convinced that, as Chief Sales Officer, Peter will make a decisive contribution to advancing priint's vision and strengthening our position in the market in the long term.“ (Horst Huber, CEO)
"I am delighted to be part of the priint Group. The combination of technological excellence, innovative strength, and genuine passion for publishing is unique. Together, we will continue to drive growth and shape the future of digital print publishing". (Peter Flory)
priint Group | WERK II is proud to welcome Peter Flory, an accomplished leader who will play a pivotal role in shaping the company’s national and international sales strategy.
Download:
