Bertsch Innovation and priint Group Strengthen Their Cooperation in Product and Media Communications

Duisburg, July 2025 – Bertsch Innovation GmbH, a leading provider of software solutions for omnichannel product and media communication, and the priint Group, a global market leader in publishing technology, are intensifying their cooperation.

The close integration of Bertsch Innovation GmbH's powerful PIM and DAM platform mediacockpit with the innovative priint:suite solutions from the priint Group takes the management and delivery of product information and digital assets to a new level. While mediacockpit is a central web application that combines product information management (PIM), digital asset management (DAM), and omnichannel publishing, priint:suite complements this environment with powerful automation functions for data-driven print production—ideal for complex, recurring publication processes. New to the portfolio is priint:cloud, the cloud-based publishing solution developed specifically for the fast, on-demand creation of individual publications such as data sheets or flyers. Together, the systems enable end-to-end, significantly more efficient workflows and provide targeted support for companies throughout their digital transformation.

Numerous customers already rely on the seamless integration of the systems - a clear sign of the added value of this collaboration. Companies benefit from more efficient workflows, consistent data, and a significantly faster time-to-market. This makes digital transformation not only possible, but also economically viable.

“This strategic alliance with the priint Group underscores our commitment to providing state-of-the-art solutions for intelligent product information,” said Carl Brenninkmeijer, Partner Manager at Bertsch Innovation. “Our mutual customers are showing a clear demand for comprehensive and integrated solutions. mediacockpit brings enormous strengths in the management of complex product data, while AutomotivePIM excels in the aftermarket with TecDoc and AUTOCARE data. Together with the solutions from the priint Group, we enable our customers to achieve a new dimension of efficiency, flexibility, and time-to-market.”

"While our mutual customers are already benefiting from the seamless integration of the systems, enabling them to bring their product data and digital assets directly into their creative workflows, our experience shows that customers are not yet taking full advantage of all the possibilities offered by the combination of mediacockpit and priint:suite or priint:cloud. We see great potential here to automate processes for companies, thereby not only increasing their time-to-market but also improving their customers' experience," said Sebastian Hardung, CMO of the priint Group.

This enables us to provide:

• Optimize product data management: Efficiently import, find, maintain, localize and release product information – regardless of data volume.
• Optimize digital asset workflows: Gain fast, intuitive access to digital media content to promote reuse, reduce costs and shorten time-to-market cycles.
• Automate complex processes: Automate tasks such as linking products, regional pricing strategies and localizing content in multiple languages, thereby significantly simplifying previously time-consuming processes.
• Improve Omnichannel Publishing: Create and distribute content for a variety of distribution channels, including print catalogs, online stores, e-commerce marketplaces and mobile apps. This includes creating customer-specific price lists and publishing data sheets, brochures and catalogs for specific regions.

Find out more about Bertsch Innovation in our partner profile!