After-Work-Insights: Discovering how companies successfully master the challenges of product communication

What a successful evening! The joint after-work insights event hosted by priint Group, Bertsch Innovation, DALIM Software, and GAFICON focused on the future of product communication, with exciting insights into successful publication processes from real-world practice.

Two engaging customer cases, presented by GAFICON and DALIM Software, offered valuable insights into the challenges and solutions surrounding the production of modern publications. Both presentations clearly demonstrated how intelligent system integration can effectively address the complex demands of product communication.

Participants experienced firsthand the seamless integration of Bertsch Innovation's mediacockpit PIM and DAM system with priint:suite publishing software and the workflow and finishing capabilities of DALIM Software. Together with implementation partner GAFICON, this provided a clear example of how modern, automated publication processes work in practice.

Bertsch Innovation also discussed key trends and challenges currently affecting companies and how these are impacting strategy and project development:

• How artificial intelligence increases speed and efficiency in product communication.
• Strategies for international scaling and measurable return on investment.
• Why high-quality data is a real competitive advantage.
• How media content can be optimally used and monetized.

Artificial intelligence is no longer simply a hot topic in the publishing process, but has become developing into a force for innovation.

It opens up new possibilities for using and expanding content across channels. What originally starts as a print publication can be prepared and enriched for numerous other communication channels, thanks to AI.

As an example, technical catalogs with complex product information can be transformed into clear explanatory videos or interactive content with the help of AI. This allows companies to use their existing publications as a basis for more efficiently utilizing additional channels and expanding their communication strategy in a targeted manner.

We reflect fondly on what was an inspiring evening full of exciting conversations, valuable insights and a great conclusion. Thank you to all participants for the open exchange and the wonderful atmosphere!