13th priint:day 2026: Future Strategies for Modern Product Communication

April 22 and 23, 2026

April 2026. For the 13th time, the priint Group invites you to priint:day—the leading industry event for product communication—in Mülheim an der Ruhr. On April 22 and 23, 2026, experts from industry, retail, and technology will gather to gain practical insights and actively shape the future of product communication.

Mülheim an der Ruhr, April 22 and 23, 2026 – priint Group invites you to priint:day in Mülheim an der Ruhr on April 22 and 23, 2026. The two-day conference is one of the key industry events for product communication, omnichannel marketing, and data-driven publishing. Experts and executives from marketing, product management, IT, and technology will come together to discuss current trends, strategies, and practical examples and to exchange ideas.

The focus of priint:day is on the future of product communication and the intelligent integration of data, content, and customer experience across all channels. Through presentations, best-practice sessions, and panel discussions, experts will explore how companies can make their product communication more efficient, consistent, and effective.

Companies such as the fischer Group, Liebherr, the Hoffmann Group, Dornbracht, Knauf, G. Wurm, UDO BÄR, Hansgrohe, Ostermann, Sandvik Coromant, B. Braun, and WAGO use concrete examples to demonstrate how they have addressed the challenges of modern product communication. Adobe, Accenture, Retresco, Michael Streit, and others highlight the central role that AI plays in modern marketing.

Selected Key Topics

Some of the program’s thematic priorities are specifically designed to provide practical guidance:

Artificial Intelligence in Product Communication
Presentations will demonstrate how AI is transforming content creation, personalization, and process automation—from data-driven text generation to new workflows across the entire customer journey.
Product Experience Management (PXM) as a growth driver
Concrete examples illustrate how PXM contributes to consistent brand experiences through the intelligent use of product and media data, helping companies stand out from the competition.
Customer Journey: a holistic approach to data, content and channels
The sessions focus on how companies can effectively link their online and offline touchpoints and deliver product information in a context-sensitive, relevant, and cross-channel manner.

priint:day is designed as a platform for knowledge exchange among peers. In addition to expert presentations and panel discussions, the event offers numerous opportunities for networking. Participants meet experts from industry, retail, and technology to discuss current challenges and potential solutions for scalable and future-proof product communication.

The program is rounded out by accompanying events such as an evening ceremony featuring the priint Awards, where outstanding projects and partnerships are recognized, as well as ample time for one-on-one conversations and networking.

priint:day is aimed at companies that want to strategically advance their product communication and learn about best practices, new technologies, and current trends.

More Information:
https://www.priint.com/en/priint-day