27.08.2024

12th priint:day 2024: Future-oriented insights into publishing

September 17 + 18th

August 2024. priint Group, a specialist in the digitalization of product communication, is hosting the 12th edition of the industry event priint:day. On September 17th and 18th, experts in the field of product experiences from around the globe will meet in Mülheim an der Ruhr, Germany, to share the latest innovations, extensive know-how and in-depth insights into the future of digital and haptic product communication.

Highlights and key topics of this year's priint:day

  • "Score internationally with PIM“
    Christian Broel, B. Braun: At B. Braun SE, a sophisticated product information management system is used for thousands of product information items, global playout and different media formats. Christian Broel, who has been working in global marketing & sales service at B. Braun SE for more than 30 years and is also responsible for the PIM system there, explains how these challenges can be overcome.

  • "Bringing generative AI and Automation to marketing workflows with Adobe Firefly and Express: What's new at Adobe“
    Ingo Eichel, Adobe: Adobe is leading the rapid development of generative AI technologies. Adobe Firefly allows designers to create new images or modify existing images. That technology is now in Adobe's core products- including Photoshop, InDesign and Illustrator, and is also making these tools accessible to all through Adobe Express. The presentation will discuss how design and workflows are shifting and explain where you can apply them to augment and automate your workflows.

  • "Digitalization of the price labeling process: a balancing act between automation and personalization“
    Christoph Büttiker, Möbel Pfister AG, explains the somewhat special use case of the priint:suite at Möbel Pfister AG, the largest specialist furniture retailer in Switzerland. The topics of focus will include data quality, user acceptance and the trade-off between the degree of automation and individualization.

With more than 30 featured presentations, the two-day event will primarily revolve around the future of product communication. The presentations, which combine theory and practice, are a successful blend of expertise, vision and use cases. The majority of topics of focus at the 2024 priint:day are related to artificial intelligence, product communication and marketing automation.

Here's why you shouldn't miss the 2024 priint:day

The 2024 priint:day is one of the leading conferences on the topic of contemporary product communication. It offers participants the unique opportunity to meet leading minds in the industry, make new contacts and gain valuable insight into the latest trends and technologies. The event not only offers theoretical knowledge, but also practical insights and success stories that will inspire and open up new perspectives.

Registration and further information:

You can find more information about the 2024 priint:day conference and the option to register to attend this year's event, here:

Attendee testimonials from the 2023 priint:day

  • Artur Wozniak-Feldmeier, WAGO: "It's a great event, of course. Especially after the difficult last few years... finally seeing colleagues again and also the results of how the other colleagues and other companies have progressed with their projects."
  • Ehsan Akbari, Walter: "Our participation in priint:day offered us an exclusive insight into the impressive world of the priint:suite. Not only did we experience the latest technology up close, but we also had the opportunity to exchange ideas directly with experts and colleagues – a valuable experience that strengthened our confidence in the future viability of the priint:suite. We are already looking forward to the next priint:day."
  • Timo Zimmermann, Hansgrohe: "The priint:day is a great opportunity to get in touch with other customers to exchange ideas about projects and not just on a technical level. In addition, there are always new impulses from the interesting lectures. And last but not least, the direct contact with the colleagues from WERK II is always enriching."
  • Hannah Pawelke, Parsionate: "This is my first priint:day and I have to admit that I am very impressed! Especially by the attendance. There are a lot of people here. I wouldn't have thought so because the industry is relatively small, but there is a lot of interest!"
  • Ingo Eichel, Adobe: "I don't know how many priint:days I attended, but it was quite a few! Not all of them, but many."
  • Ulrich Gursky, SSI Schäfer Shop: "The 2023 priint:day was a real highlight. Many top-class presentations - compactly put together - showed me many new approaches to innovation. A perfect opportunity for networking and exchanging ideas. Not just 'everything was great - gladly again', but impressively organized and optimally implemented. Inspiring, innovative, enriching. Thanks for that."
  • Niklas Jeppe, hmmh: "This is my second priint:day. I was at the Landschaftspark a year and a half ago and I think it continues to develop through the depth of the presentations we heard here yesterday and today. It has taken another big leap forward!"

Watch 2023 priint:day presentation recording

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