12th priint:day 2024 – A remarkable event for product communication and omnichannel marketing

Duisburg, September 2024 - The 12th priint:day took place on September 17-18, 2024 in Mülheim a.d.Ruhr- bringing together approximately 400 participants, including numerous experts from various areas of product communication. With nearly 40 presentations featuring the latest trends in product communication and omnichannel marketing, the event once again set new standards in the industry.

In continuing tradition, the 12^th priint:day provided a valuable platform for exchange between technology and innovation drivers, SMEs and leading companies from industry and trade. Current challenges, future-focused solutions and best-practice examples of digital transformation in product communication were presented throughout the engaging lectures and discussions.

12th priint:day program

priint:day participants benefited from a wide-ranging program that focused on topics relevant to the future. The agenda featured presentations on product experience management (PXM), the role of artificial intelligence (AI) in product communication, the customer experience, and the digitalization and automation of publishing and marketing processes, which provided in-depth insights into current developments in the industry.

Companies such as ABUS, B. Braun, DKK America Materials, EGGER, fischerwerke GmbH & Co. KG, KEIMFARBEN, Möbel Pfister AG, Saint-Gobain Group, Telegärtner and several more presented practical insights into their digitalization projects. These examples illustrated how companies were able to create real added value for their customers by optimizing their processes and data flows.

Another notable program feature was a presentation of innovative automation technologies and the use of AI in product communication. These approaches illustrated how companies can meet the increasing demands of digitalization and favorably increase their efficiency simultaneously.

Networking and exchange

In addition to the memorable lectures and presentations, priint:day offered ample opportunities for networking. Participants, partners and experts engaged in intensive and thoughtful discussions during breaks and at a special evening event. Once again, priint:day notably demonstrated its significance as an important meeting place for industry experts to make new contacts and exchange ideas with others.

Presentation of the priint awards

The priint awards ceremony recognized outstanding achievements in product communication and publishing. This year's winners include:

• Publishing Project of the Year
  Winner: Parsionate – Part of Accenture / fischerwerke GmbH & Co. KG / Informatica

• Digital Publishing Project of the Year
  Winner: Laudert / Dornbracht

• Partner of the Year
  Winner: SDZeCOM

• Innovation of the Year
  Winner: SDZeCOM

• Rising Star
  Winner: Syndigo

• Ambassador
  Winner: Alexander Wörl, Contentserv

Participant structure

The 12th priint:day brought together a diverse group of participants from various sectors. Marketing experts, product managers, IT specialists and representatives from retail, wholesale, industry and e-commerce met to discuss current developments and trends. Numerous partners of the priint Group were also on-site to present their solutions and services.

Participant comments

• “For me, the priint:days are perfect orientation and a useful knowledge update.” – Dieter Beller
• “I always come back from priint:day with new inspiration and valuable insights in my rucksack.” – Natascha Ackermann
• “priint:day 2024, including the discussions and networking, gave me a very good overview of what is possible. From PIM maintenance to the final PDF product. I'll be back again.”
  – Christoph Mühlenbeck

21 sponsors

The 12th priint:day was supported by 21 sponsors who helped to make the event successful. The sponsors include: activo, ADVELLENCE, Agentur mp2, ATAMYA, Contentserv, DAM UNITED, Digital ConsultingHaus, dotSoure SE, GAFICON, hmmh AG, hoerl, Informatica, Laudert, nexoma, Parsionate - Part of Accenture, Pimcore SDZeCOM, SQLI Digital Experience, Syndigo, valantic and We.Love.Print.

Lecture recordings available

For individuals who missed this year’s priint:day, presentations will be made available online. Interested parties can find out via the priint Group newsletter as soon as the recordings are available: https://www.priint.com/en/subscribe-to-newsletter.html

The 13th priint:day

The 13th priint:day will be held on April 22-23, 2026, once again in Mülheim a.d.Ruhr. In order not to miss any information regarding registration options, program details and more, please register for the priint newsletter here: https://www.priint.com/en/subscribe-to-newsletter.html