Kill Your PIM Before It Kills Your Agility - Why Product Data Must Learn to Think in the Age of AI

PIM systems were built for a world that no longer exists — static, centralised, and slow. But today, product data lives in motion: across dozens of channels, formats, and customer journeys that change by the hour. In this session, Sebastian Klumpp challenges conventional product information management and explores what comes next. What happens when product data starts to think for itself? When AI agents brief, optimise, and update content dynamically — without human input? This talk takes a provocative look into the future of product communication, where automation, intelligence, and autonomy redefine how brands create, manage, and deliver product experiences.

 

Sebastian Klumpp

Sebastian Klumpp is CEO of XPLN, Germany's leading provider of modular software solutions for digital shelf analytics & execution and competitive intelligence in digital commerce. As a pioneer in digital commerce, he has first-hand knowledge of the challenges faced by manufacturers and retailers – and helps brands such as Stihl and Gardena to boost their performance on the digital shelf through data- and AI-driven automation. Before co-founding XPLN, Sebastian was responsible for product data and channel management at the Klingel Group and had already founded a B2B platform for the hairdressing industry. He stands for in-depth technological understanding, clear analysis, and pragmatic, action-oriented communication that makes complex topics understandable and feasible.