Shaping the Future Together – The Journey of Our Catalog Project

This talk shares the journey of our catalog project, from the initial need for a modern solution to the current state and future vision. It highlights how working with priint:suite enabled us to deliver our new digital catalogs, streamline the catalog production, and better support customers, distributors, our application specialists and sales colleagues. The session also outlines our roadmap for the next three years, focusing on automation, data-driven content, and the evolving balance between customer needs, resources and improvements.

 

Heike Moll

At Sandvik Coromant, Heike Moll, Technical Communications Specialist, faced exactly that challenge. With thousands of products and constant updates, traditional catalogs were difficult to manage yet remained essential for business. Leading the catalog production process, Heike ensures every publication combines precision, structure, and design, transforming product information into a valuable tool for both customers and sales teams. In response to evolving needs, Heike led the shift to digital catalogs that preserve the trusted look and feel of print while offering the speed, flexibility and reach of online. Working closely with subject matter experts and marketing colleagues, she ensures accuracy, consistency and alignment across all channels.