AI in e-Commerce – Status Quo and Prospects

AI is steadily becoming embedded in every aspect of business operations. AI search options, AI browsers, agentic commerce and shopping assistants are the buzzwords of the moment and are fundamentally changing the nature of digital commerce. How will brands find their place in this environment in the future? How can potential customers be addressed easily and effectively? What role does conversational commerce play? How can artificial intelligence be used in customer dialogue, and what are the current limitations? Johannes Sommer, CEO of Retresco, addresses these questions in his presentation—while also looking beyond the current status quo.

 

Johannes Sommer

Johannes Sommer is CEO of Berlin-based AI specialist Retresco. Under his leadership, Retresco implements cross-industry automation solutions and projects in the field of generative AI and Natural Language Generation (NLG). The portfolio ranges from AI-based content assistants for editorial organizations and individual AI customer projects to successful question answering and chat solutions.