Marketing in the Age of AI: Explained Using the 5 Best Films of All Time

Today, the question is no longer whether AI will be used, but how it can be integrated strategically and responsibly. Marketing is increasingly evolving from a pure user to an active technology stakeholder. AI can be used as a sparring partner in creative processes, as an assistant to increase efficiency, or as an operational tool along the entire value chain, from analysis and content creation to publishing. At the same time, its use requires new skills, clear processes, and a conscious distribution of roles between humans and machines.

The key challenges lie in dealing with the high speed of innovation, ensuring data quality, and maintaining corporate and brand identity despite automated content. Added to this are questions about transparency, control, and the avoidance of algorithmic distortions. This keynote lecture will highlight the organizational, creative and technological requirements that marketing departments must meet in order to use AI effectively without losing their own brand identity, credibility and creative substance.

Along with priint:day participants, Horst Huber will address the question: At which points in the publishing process does AI offer real added value, and where does human creativity and strategic judgment remain indispensable? Of course, this discussion will coincide with movie scenes from some of the greatest films of all time.

 

Horst Huber

Horst Huber is a pioneer in the field of system-supported publishing. His extensive knowledge of cross-channel marketing, process optimization, database publishing/web-to-print, benchmarking, and potential analyses is the result of more than 25 years of project experience in retail, mail order and industrial companies.