Next Level Publishing: How the single source of truth is ending the copy-paste era
In today's omnichannel marketing environment, companies need to create consistent customer experiences across all channels. This requires integrated systems, efficient workflows and a clear digital strategy — essentially the basis for successful transformation and effective process optimization.
For us at OSTERMANN, omnichannel has been a reality for several years — from catalogs, brochures, flyers, online shop, newsletters, PR and social media — in 16 language-country combinations and with a wide variety of channel-related service providers and tools.
Our biggest challenge was that content always had to be transferred from one medium to another, and from one tool to another via “copy-paste processes” — a process that was highly prone to errors, involved many unnecessary translations, and had too many data sources. In short, as a company operating across Europe with over 50,000 items in our product range, it was becoming increasingly difficult for us to “manage” our content.
Our primary requirement was an efficient, consistent, and scalable publishing process that reduces production times, increases data quality, and minimizes manual tasks.
Today, a single source of truth replaces manual copy-paste processes and ensures consistent content across all publications. At the same time, automation enables significantly faster creation and updating of publications, as well as effective media approval.
In this presentation, we will show how we utilize priint software to automate complex marketing processes, eliminate media breaks, and take our omnichannel output to a new level.
Verena Uhlenbrock
Verena Uhlenbrock is Head of Marketing and eBusiness at Rudolf Ostermann GmbH and is jointly responsible for the company's digital development. She manages key transformation projects in her area, such as the shop relaunch and numerous digital and publishing initiatives, combining marketing expertise with technical understanding. She places particular emphasis on digital, efficient and smart workflows that simplify complex processes and reduce the workload on teams in the long term.
Mona Tenbusch
Before training as an e-commerce businesswoman, Ms. Tenbusch first studied AI and new fields of application for AI at university. For the past two years, she has been responsible for the marketingsoftware systems at OSTERMANN, including the publishing tool and its connected systems in the existing IT infrastructure.
