750 Pages, Countless Variations, and Yet Manageable – Automated Catalog Production at Regiolux

750 pages, countless variations, complex tables—and yet, maximum control: How can this be achieved in catalog production?
For over 70 years, Regiolux has been developing and manufacturing innovative luminaires and lighting systems for industrial, commercial, and public buildings—with a clear focus on high-quality, application-oriented lighting solutions and a consistent customer experience from initial inspiration through to concrete implementation.

The product catalog, which spans more than 750 pages, has been automatically generated since 2009 using the xmedia PIM system in combination with priint:comet. With each new generation, however, the requirements increase: additionallayout variants, a growing variety of product options, complex table structures, and the seamless integration of print and digital content.

Using the Regiolux project as an example, Thomas Kübler and Markus Dolch from myview systems demonstrate how this complexity can be managed: through structured product data, intelligent rules, and a fully automated publishing process chain. This results in overview and product pages that are fully data-driven—scalable, efficient, and also precisely controllable. The presentation offers practical insights into the implementation at Regiolux and demonstratesspecifically how even extensive and complex catalogs can be efficiently automated, structured, and made permanently manageable using PIM and publishing systems.

 

Thomas Kübler

Thomas Kübler studied telecommunications engineering at the University of Paderborn and has been part of myview for over 20 years. After many years as a Project Manager, he has been in charge of the Professional Services division since spring 2019.
His focus is on developing sustainable solutions in collaboration with customers and successfully implementing projects. As a Key Account Manager, he is also closely involved in day-to-day operations and ensures that customers receive optimal support.
His work is particularly shaped by his passion for product data and digitalization—always with the goal of creating real added value together with the customer.

Markus Dolch

Markus Dolch has been part of myview systems for over 20 years and brings a wealth of practical experience to the table. He has guided and supported a wide variety of catalog production projects in numerous client engagements. As a Training Instructor, he shares his in-depth expertise in data modeling and the myview software modules in a clear and practical manner. Additionally, he is currently responsible for first-level support and is often the first point of contact for client inquiries.