< 6 Months to a Future-Proof Product Data and Media Base: How MGA Zapf Creation Laid The Right Foundations

Real insights and the three key decision criteria for selecting the right tools - and why the ATAMYA & pixx.io setup is built for AI readiness.

What steps are needed to build a future-ready product data and media foundation in under six months? MGA Zapf Creation was faced with the tremendous task of efficiently orchestrating complex productstructures with numerous features; while also ensuring it was adaptive across international markets and channels. The objective was to create a scalable foundation with clearly defined workflows, a focusedgo-live, and a sustainable system architecture.
In this presentation, MGA Zapf Creation provides insight into key project learnings and shares the three golden decision criteria for tool selection. It will also demonstrate why the setup with ATAMYA and pixx.io not only works in a structured and scalable way today, but also creates the basis for AI-supported automation. This is a terrific practical experience report on prioritization, speed and future-proof architecturedecisions.

Ralph Skalda

Ralph Skalda has more than 10 years of experience in the field of PIM and DAM. As IT manager, he now contributes his experience as an internal and external consultant to the digitalization strategy of MGA Zapf Creation GmbH.

Marko Stuka

Marko Stuka has been working with PIM and DAM systems for over 13 years. He believes in user-centered software without unnecessary complexity, because it is the user, not the system, who determines success.

Sebastian Kraus

Sebastian Kraus has been working in MarTech for over nine years and supports marketing teams at pixx.io in organizing their content processes in a structured manner with DAM and achieving measurable ROI.