From Local to Global: Scalable Publishing at Knauf

This case study outlines Knauf's journey from a locally fragmented publishing landscape to automated, globally scalable production - implemented with the priint:suite in cooperation with the priint Group and Laudert.

The end result: harmonized templates and processes that combine the newly introduced global branding with local relevance and ensure consistent publications across markets and entities.

The focus is on practical lessons learned about governance, roles and acceptance that paved the way from a patchwork quilt to scaling.

 

Sophia Zull

With a passion for data, ecommerce, marketing and IT, Sophia Zull combines product data with digital go-to-market at Knauf. At 28 years old, Sophia has been working in the building materials industry at Knauf for nearly five years. As Project Manager PIM and Product Owner Data for Central Europe, she is responsible for the further development of product information management and acts as the central contact person for product managers in the region. Her focus is on data quality, data standards and the automation of publication-related processes - from price lists and technical data sheets to catalogs that are generated directly from the PIM.