The Future of Product Data: How AI is Transforming PIM — Insights from Informatica and Hoffmann Group

Artificial intelligence is more than simply a buzzword. It’s the key driver for the next generation of B2B software. This presentation highlights how Informatica integrates AI into the development of PIM systems to revolutionize key tasks- such as product data management and delivery.

Jürgen from Hoffmann Group will also provide practical examples of how these innovations are being applied within the company to boost efficiency and develop new, data-driven business models. Gain first-hand insights into how technology translates into real, measurable business value for your company.

Stefan Reinhardt

Stefan spearheads Product Management for MDM - Product 360 at Informatica from Salesforce. With more than a decade of experience shaping the product's roadmap, he is dedicated to advancing thecompany's MDM and PIM offerings. His mission is to deliver the most valuable and innovative solutions to customers around the globe.

Jürgen Mayer

Jürgen Mayer has been with the Hoffmann Group since 2004. As Director of Data Management & Data Governance, he led the PIM, DAM, and Print departments, while also holding responsibility for MDM and Data Governance. Since January 2026, he has been leading the Digital Transformation & AI and IT Governance divisions at SFS Group AG. His passion: efficient processes, strong teams, and smart technologies.