Automation approaches for optimizing print production at Hansgrohe
With priint:suite, Hansgrohe's price book is not only translated into 23 languages, but also adapted in terms of content and structure to the respective market requirements. Each individual price book is completely rebuilt: no simple translation, no mere language change. Images and dimensional drawings are enlarged, moved, scaled, and finely adjusted in terms of design until everything harmonizes perfectly. And this is done for each individual country version – year after year.
The priint:suite-based publishing workflows have been specifically expanded to include the reuse of geometric data for product images and dimensional drawings, the automated creation of intro pages, the automatic generation of register punches, and the automation of chapter tables of contents (TOC).
The systematic transfer and storage of geometry data reduces image and layout adjustments in the finishing process by 25–30%. In addition, the automation of intro and punch structures significantly reduces manual effort while increasing layout quality and data consistency across all publications. The automated chapter TOCs also ensure consistent content structures (TOC, punch, EL pages) and further reduce the effort per publication.
The digital correction workflow is optimized based on the Dalim soft proofing software used. The PDF documents created in priint:suite are uploaded to the Dalim server. This provides an initial prepress document in the Dalim approval process that serves as a reference. This process is much more traceable and transparent, especially given that several people from different countries are involved in price book production. Dalim can be used to record correction instructions, zoom in on details, and compare different versions with each other.
Dilara Nacar
Since 2022, Dilara Nacar has been managing the automated production of price lists for Hansgrohe's global subsidiaries as Publishing Manager Price Book.
She is responsible for creating price list structures, maintaining country-specific product ranges, and configuring system settings to ensure consistent production.
With her expertise in print publishing, she contributes to the continuous improvement and standardization of price list production.
Edith Gref
Edith Gref is a certified document specialist with over 25 years of experience in product information management (PIM), database-driven print publishing, and cross-media processes. She has worked in various industries—particularly manufacturing, media, and IT services—as a project manager, consultant, and specialist in print and publishing automation. This includes tasks such as process analysis, requirements management, template programming, and setting up print production environments. She has been working as a publishing specialist at Hansgrohe for 2.5 years, focusing on automated catalog and price book production as well as dynamic product data sheets.
Timo Zimmermann
For over 25 years at Hansgrohe SE, responsible for numerous IT projects in the areas of PIM, website, and print, working together with the marketing and product management departments.
