Approval Without Delays – Automated Coordination Directly from the Production Process

Projects involving hundreds of customized pages, dozens of approvers, and tight production deadlines pose massive challenges for traditional coordination processes. Who approves which page? How doesthe approval of a product page differ from that of an ad or a customized dealer offer? And how do you keep track of it all—without additional manual effort?

This presentation demonstrates how classifying page content directly from your existing production tools enables the creation of intelligent, automated routing of approval requests. The data you generateanyway drives the entire process: product categories, page types, and retailer affiliation automatically determine which approval groups are involved—from marketing, to sales, to the manufacturer. Non-customized pages are automatically inherited, eliminating redundant approval cycles. Using a real-world scenario, you’ll see how defined production phases with deadlines, seamless versioning, and a centralcoordination platform with specialized commenting features create full transparency—and how universal review tools simplify collaborative review: whether it’s an image, video, or webpage, directlycompared to the final PDF.

Frank Hirsch

For over 20 years, Frank Hirsch has been exploring ways to make media production more efficient, transparent, and automated. As Head of Production Integration at GAFICON GmbH, he advises companies in the industrial, retail, and media sectors on optimizing their production and approval processes.

Before joining GAFICON in 2012, Frank Hirsch worked at DALIM SOFTWARE for over six years—including roles as IT & IS Manager and Application Consultant. This combination of deep product knowledge on the vendor side and extensive project experience on the consulting side makes him one of the most prominent specialists in workflow automation and approval management in the German-speaking world.

His professional career also includes experience in database publishing, multimedia development, and web technologies—a broad foundation that enables him to evaluate and implement solutions with both strategic and technical expertise.