From Data Silos to New Markets: ORGATEX’s Journey to a Product Data Platform with entitys

ORGATEX represents over 50 years of engineering expertise in intralogistics, including labeling systems, visual management, and digital solutions for leading industrial clients. As with many successful mid-sized companies, product data had grown organically: Different departments maintained their own inventories, knowledge was embedded in well-established processes, and the path for a new item to reach the online store involved tried-and-true but also time-consuming coordination processes. A new foundation was needed for the next phase of growth, involving new markets, new languages, and new channels.
Jakob Szucko, Head of Marketing at ORAGTEX, and Simon Manz, Managing Director of entitys, demonstrate how this transformation was deliberately not launched as a mammoth project, but rather as a pragmatic first step: consolidating data, integrating with ERP, and populating the shop. What followed was an organic evolution. Shopify integration, DAM synchronization with Canto, AI-powered bulk translation with DeepL, automated marketplace delivery via BMEcat. Everything built upon each other, without slowing down day-to-day operations.

What attendees can expect:

• PIM without enterprise overhead: start lean, grow organically
• From distributed inventories to a single point of truth for all departments
• AI in everyday operations: automated translation and data quality assurance
• Deliver product data to the shop, marketplaces, and customers with the click of a button

A case study for anyone facing the same question: How do I make the leap from legacy product data processes to a scalable strategy without a years-long project and without enterprise overhead?

Jakob Szucko

Jakob Szucko is responsible for all marketing and digital product communication at ORGATEX. He played a key role in driving the implementation of the PIM system and led the transition to an automated, multilingual strategy for new markets and channels.

Simon Manz

Simon Manz is the Managing Director of entitys, a PIM and DAM platform for B2B SMEs. He supports companies in professionalizing their product communication from the ground up, taking a pragmatic approach and working with them as equals.