Customer Keynote: From Manual Process to Publication Revolution: How Automation Sets New Standards
The 14-year partnership between the Hoffmann Group and priint Group | WERK II is transforming publication efficiency: using the priint:suite, the Hoffmann Group and priint Group | WERK II successfully publish 125,000 pages annually with maximum efficiency. But we are thinking ahead: "Layout Automation" is set to fully automate product pages, taking publication to a new level — faster, more flexible, and more customized than ever before.
The Hoffmann Group team combines years of extensive expertise: Jürgen Mayer (Director of Data Management & Data Governance) has been responsible for PIM, DAM, and Print, among other areas, since2004. Florian Grüneklee heads the Print & Media Services department, steering the strategic system landscape for publications and assets. Eva Lessenich leads the "Layout Automation" IT project, coordinating the development and operation of the automated publication solution.
Jürgen Mayer
Jürgen Mayer has been with the Hoffmann Group since 2004. As Director of Data Management & Data Governance, he led the PIM, DAM, and Print departments, while also holding responsibility for MDM and Data Governance. Since January 2026, he has been leading the Digital Transformation & AI and IT Governance divisions at SFS Group AG. His passion: efficient processes, strong teams, and smart technologies.
Florian Grüneklee
Florian Grüneklee has been with the Hoffmann Group since 2016. Having been a key figure in the implementation of print systems from the very beginning, he is now responsible for the Print and Media Services department at the Hoffmann Group. In this role, he is strategically in charge of the system and process landscape that enables the creation and production of publications as well as the managementof digital assets.
Eva Lessenich
Eva Lessenich is the Project Manager for the "Layout Automation" IT project and is responsible for the further development of the associated application for automated publication creation. In this capacity, she manages the implementation and operation of the solution across all project phases, working closely with specialist departments, development teams, and external partners.
